The most beautiful uniform at the Olympics. About why no one likes the dress uniform of Russian Olympians. New Zealand kit

The community has already talked about our form at the upcoming Olympics, let's see more!

We talk about the most interesting uniforms of the Olympics from different countries - from Russian patriotic T-shirts to South Korean anti-virus pants.

1. Australia

Australia 2016 Olympic kit


Mint blazers, silk gold scarves, snow-white shorts and skirts - all this would perfectly set off the tan of Australian stewardesses. To see such a kit on the athletes of the Olympic team, you see, is rather unusual. The author of the original uniform of the national team of the kangaroo was the Australian company Sportscraft, and the white rag boots were sewn by the Americans - Tom's. Its presentation was also to match the uniform: athletes - cyclist Kaarl McCulloch, rugby player Ed Jenkin and others - posed in their freshly sewn suits right on the beach , on the shores of the Tasman Sea, and they were accompanied by hot Brazilian women.


2. USA



Team America uniform designed by Ralph Lauren for winter Olympic Games in 2014, caused a flurry of indignation. New York Magazine, for example, devoted an entire post to the colorful costumes of American athletes. "This knitted mayhem would look more appropriate at a themed pajama party than at the real Olympics," the journalists wrote. Ralph Lauren was not offended by criticism, but took it into account, starting from scratch. Moreover, in the literal sense: the American uniform came out flawlessly snow-white, diluted with only small "patriotic" blotches of blue-red. Considering the team's consistent success in past Olympics, this year's "white canvas" is quite capable of acting as a backdrop for shining medals.


The form of athletes from the United States in 2014 was too defiant - even the Americans themselves thought so

3. France




If Olympic medals presented for style, the French team would certainly hit the jackpot. For the past two years, the French brand Lacoste has been responsible for the images of athletes, which does not focus on convenience alone. Even in this seemingly unfashionable sphere, the French assert their status as one of the most stylish nations in the world.

The French will go to the Olympics in Rio in a uniform made in the colors of the national flag: blue, white and red. Practical sets are made by their functional units - cotton sweatshirts, rain-resistant ponchos, windproof trench coats. And narrowed cropped trousers and snow-white, in the trends of this summer, shoes are called upon to remind you of your home.

The idea was to make something chic that reflects the spirit of the Lacoste house founded by tennis legend René Lacoste. “We managed to do it very accurately,” he says. creative director brand.

By the way, the success of the national team along this path was also noted in Sochi in 2014, where the athletes went in classic gray coats, picked up by a belt, and light cropped down jackets.


French Olympic team kit winter games 2014

4. Russia


Svetlana Khorkina, Alexei Nemov and Tatyana Navka in the 2016 Olympic uniform

The Russian team, although it follows world fashion trends - for example, dresses patriotically in the colors of its native flag, still tries to create its own. This year, for example, our athletes decided to bring the Cyrillic alphabet to the masses: their sweatshirts, sweatshirts and T-shirts are proudly decorated with the word "Russia".

The form for the national team of our country was traditionally created by the BOSCO company, which has been working in this direction for 15 years. When working on the form, the creators relied on the concept of Russian avant-garde artists - Kazimir Malevich, Wassily Kandinsky and others. Each set of equipment included 48 items, including T-shirts with the image and symbols of the sport for each athlete.

The Russian avant-garde is one of the brightest pages in the history of our art. But the most important thing is that it is precisely the avant-garde. In this form, our team simply cannot be behind,

Noted head Olympic Committee Russian Alexander Zhukov.



5. Canada


Team Canada at the 2016 Olympics The kit for the Canadian national team this year was presented by the design duo Dsquared2. Windbreakers with the same maple leaf, sweatshirts and pants with a comfortable elastic band - the creators have relied on simplicity and functionalism. The designers themselves, however, do not recognize the excessive asceticism of the costumes, describing their work with the following words: "This is an innovative mix of two different worlds: fashion and sports." No matter how you look at it, the official lookbook does not convey the innovative motives of the collection, it remains to see the Canadians in action.

6. Italy


Italy Olympic kit Maestro Giorgio Armani continues to cooperate with the National Olympic Committee of Italy as an official outfitter. This year, the designer invited the athletes to put on long-sleeved waterproof jackets (after all, it’s winter in Brazil in the summer!), Bermuda pants, shorts and classic polos with the beautiful slogan Fratelli d "Itali ("Brothers of Italy"). He held a presentation of the collection in familiar format - by arranging a fashion show in Milan.

Show new form passed in Milan


7. UK


Great Britain new jersey by Stella McCartney Stella McCartney, who traditionally joined forces with Adidas, is again responsible for the spectacular exit of the British at the 2016 Olympics this year. At the official presentation of the form, it was noted that the new clothes are 10 percent lighter and thinner than they were at the games in London. Practical British have relied on convenience.

I want to benefit the athletes, but at the same time I want to please the nation,” McCartney commented on the collection.

Symbols so dear to the British heart are responsible for pleasure: the English rose, the Scottish thistle, the Welsh leek and, of course, the union jack. Trousers, t-shirts, sweatshirts and leggings adorned the national signs.


8. South Korea


Team kit South Korea While all countries were preoccupied with the aesthetic side of the issue, South Korea set itself completely different tasks. The country's government is seriously concerned about the spread of the Zika virus in the southern hemisphere of the world - in Brazil, the epidemic has been raging for a long time, in South Korea, the first cases of infection occurred relatively recently. In this regard, the creation of the Olympic uniform was entrusted not to a fashion brand at all, but to a whole team of chemists and doctors. As a result, all sewn things turned out to be closed - no T-shirts and shorts. Plus, clothes and hats were treated with chemical mosquito repellents, it is these insects that carry the infection.


The kit of the South Korean national team is the safest and most technologically advanced

Not only athletes and participating countries, but also designers will compete in Rio de Janeiro. Every year, scandals erupt over the form of the Olympic teams - this happened this time, when there are three countries at once,. But today, on the day of the solemn opening ceremony of the Olympic Games, we will see with our own eyes the dress uniform of the Olympic teams. Vote and choose the most beautiful!

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The latest craze of modern fashion is sports, and the Olympics in this sense is the best occasion for designers to demonstrate a masterful approach and an unusual look at current trends. Creating a uniform for the Olympic team is a responsible and very complex process that takes an average of two to three years. The customer, as a rule, is the National Olympic Committee, so every detail of the form - from the choice of fabric to color, accessories and the size of buttons on dress jackets - goes through a tedious series of approvals.

WOMEN'S OLYMPIC TEAM OF GERMANY AT THE OLYMPICS IN BERLIN, 1936. ONE OF THE FIRST UNIFIED OLYMPIC FORMS IN HISTORY

In addition, the Olympic Charter has rule number 50, which strictly regulates the appearance of athletes. For example, participants in the Olympic Games cannot climb the podium in watches, and the manufacturer's logo on clothing must be only one and of a certain size. Of course, the most attention dress uniform Olympic teams. As a rule, this is a suit with a club jacket. They began to be worn even before the First World War, and until the 60s, all Olympians appeared out of competition in such blazers of a semi-sporty cut with a contrasting border.

By the way, the dress uniform is not only a suit for the opening ceremony of the Olympic Games, but also a suit for the closing. In general, the dress uniform is the dress for all ceremonial occasions during the Olympics. At the same time, the ceremonial costume for the opening and closing ceremonies may be the same, or there may be two different ones. The richest countries, of course, can afford to have several full dress suits for various occasions - opening ceremonies (usually the most spectacular costume designed for a show), closing ceremonies, official meetings with the president, dinners, etc.

PHOTOS: MODELS DEMONSTRATE UK OLYMPIC SUITES, 1964

The Olympic wardrobe is not only full dress and competitive equipment. It is very large, includes clothing for every athlete for every occasion. Participants in the Olympic Games are required to appear exclusively in the team uniform of their team, they are prohibited from walking in their own clothes.

GREAT BRITAIN TEAM AT THE 2016 OLYMPIC GAMES

The form for the British Olympic team was created by Stella McCartney - the most "green" designer of our time, an adherent and propagandist. Tellingly, McCartney has worked alongside adidas, which recently phased out plastic bags in their stores.

PHOTO OF THE OLYMPIC TEAM OF THE GREAT BRITAIN IN THE FORM OF ADIDAS BY STELLA MCCARTNEY

The uniform of the Olympic team of Great Britain is made of high-tech materials - this is, indeed, one of the most beautiful sports uniforms of the Olympic teams this year.

FORM OF THE FRENCH TEAM AT THE 2016 OLYMPIC GAMES


This is the second time that the France Olympic team has been kitted out by Lacoste, founded by legendary tennis player René Lacoste. is simply priceless, and the uniform of the French team for the Olympic Games in Rio is the most obvious confirmation of this.

PHOTO: LACOSTE FRANCE OLYMPIC TEAM KITS AVAILABLE NOW

By the way, the Lacoste Olympic uniform is available to anyone - since May it has been sold in all the brand's boutiques.

FORM OF THE TEAM CUBA AT THE 2016 OLYMPIC GAMES

“Viva Cuba Libre!” I want to scream at the sight of the form of the Cuban national team at the 2016 Olympic Games. This is, without a doubt, the sexiest sports uniform in history - and it was created by Christian Louboutin. It seems that after the lifting of the economic blockade and the opening of free entry for the Americans, Cuba decided to rebrand the image of the country.

PHOTO: CHRISTIAN LOUBOUTIN OLYMPIC CUBE TEAM KIT

By the way, in the photo - only the dress uniform for the closing ceremony, so we look forward to the appearance of the Cuban team at the opening of the Olympics in Rio today.

FORM OF THE ITALIAN TEAM AT THE 2016 OLYMPIC GAMES

The Italians traditionally presented a stylish and relaxed uniform for their Olympic team this year. By the way, its creator is, so it’s not at all strange that advertising campaign the new form of the Italian Olympic team was presented in the form of a black and white photo shoot.

CANADA TEAM AT THE 2016 OLYMPIC GAMES


Team Canada's kit, designed by Dsquared2 founders Dean and Dan Caten, is getting a lot of praise this year. As is the case with the British adidas by Stella McCartney kit, the Canadian Olympic gear is made in the spirit of the latest trends -

Summer opening ceremony is coming Olympic Games in Rio de Janeiro, and it is time to assess how ready the national teams are for the main sporting event 2016. In particular, whether they face a fashionable sentence for the form in which athletes will parade under national flags at the opening and closing ceremonies.

AT in social networks a discussion arose about appearance dress uniform of the Russian national team after the meeting of athletes in the Kremlin. Some people laugh and say that these costumes look more like waiters' liveries, while others think that our athletes have a normal uniform, nothing like that, and it is very festive and stylish. However, let's compare.

This is what the olympic uniform looks like Russian athletes by Bosco Sport. And now let's compare it with the form of national teams of other countries.

The Cuban national team this year will defile on Louboutins and in amazing pants in the truest sense of the word. This kit was designed by Christian Louboutin.

The Canadian team was designed by brothers Dan and Dean Caten from famous brand DSquared2 and made by Hudson's Bay department store chain.

The design duo are famous for their perfect fit, which is evident in how wonderfully their creations sit on the figures of athletes.

The UK team will wear a Stella McCartney jersey made by sports brand Adidas. Stella did not spare national paraphernalia in decorating her uniform.

By the way, the uniform turned out to be not only beautiful and stylish, but also more ergonomic: the fabric from which it is sewn is 10% lighter than the fabric of the uniform of athletes at the 2012 Olympics in London.

The ubiquitous Swedish clothing retailer H&M has made its way here too, dressing Olympians and Paralympians for the Rio de Janeiro Olympics using the colors of the national flag.

Leggings, t-shirts, sweatshirts and everything else are made in sustainable ways. Although they do not have "Sweden" written in large letters, it is safe to say that this is a very patriotic and beautiful uniform that athletes will wear with pride.

Designer Ralph Lauren once again dressed the US Olympic team, staying true to his classic aesthetic. The uniform, made in the colors of the national flag, was presented on the TV program Today Show. Despite full compliance with the dress code of the International Olympic Committee, many critics called this version of the form not sporty enough.

The South Korean national team, like the American national team, in their form more like members of an elite country club. The form is sewn in such a way as to exclude the possibility of infection with the Zika virus from mosquitoes. By the way, the creators of the Russian Olympic uniform followed the example of the Koreans. Maybe she didn’t seem so stylish to many, but now we are calm for our athletes: no Zika will pass!

The French team will be wearing a Lacoste kit, the brand created by tennis player René Lacoste. The style of the French form was considered by some to be too strict and not youthful enough, but you still can’t find fault with the cut and design.

The Australian national team will be wearing retro-style uniforms with a reference to the 1924 Olympics. The design was made by the Sportscraft brand. By the way, the Australian team will go down in Olympic history this year thanks to the fact that the athletes will be provided with condoms that protect against the Zika virus on the road.

The Olympic Games are not only a sport, but also a competition of world-class professional fashion designers in who is the most stylish in the world. "Higher, faster, stronger!" You can safely add one more word to the motto Olympic Movement: “more stylish”. For some time now, at the Olympics, the highest-rated broadcasts are not the broadcasts of the finals in the most popular and prestigious sports, but the opening and closing ceremonies of the Olympics. In fact, this spectacle is an amateur. Watching him at the stadium is a torment. If the pre-ceremony show can still be watched, the two-hour parade of athletes from 200 countries is a tiring sight. But you can watch the TV picture. and even interesting. Who will wear what to the parade - this is what lovers of not only sports, but also fashion all over the world are discussing. We will also try to discuss by comparing the forms of different participating countries, in which the Olympians of these states are going to enter the opening ceremony of Rio 2016, scheduled for August 5. Watch and compare! Unofficial champion - Olympic team France. Perhaps one of the most stylish uniforms of the 2016 Olympics from Lacoste. True French chic!



If anyone can argue with the French, it's the national team Cuba. Designer Christian Louboutin did his best and made the Cubans very bright!

Team kit Canada from Dsquared2 - only red and white, in the colors of the national flag.
national team australia I obviously re-read The Golden Calf before going to Rio de Janeiro. All without exception - in white "pants"!

The colorful uniform of the national team Belarus.
Expensive and angry. national team USA at Polo Ralph Lauren.

P is patriotism. From Stella McCartney to the national team Great Britain.

Estonia– very even nothing!
The scandalous form of the Olympians Kazakhstan, criticized by many in social networks: “ What is a cleaning robe?»
However, the Kazakhs are still nothing compared to the national team China. This is where the real nightmare is!
Stylish and life-affirming shape Italians by Giorgio Armani.
national team Russia in suits of "doormen" from firm BOSCO.



Team kit design Ukraine designed by André Tan. But it was made in China.

Recall that earlier

The 2016 Olympics will begin on August 5 in Rio de Janeiro. At this time, the Olympic teams of different countries are already in Brazil, and serious scandals continue to flare up in the network about the form Olympic athletes. This year, a wave of indignation has swept over three countries at once - Russia, Georgia and the United States are dissatisfied with the form of their Olympic teams, and we tell you in detail why.

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2016 OLYMPICS: US OLYMPIC TEAM IN CREDITS

Perhaps the same wave of interest in sports uniforms is caused only by international ones. As for the 2016 Olympics, the well-known American Yahoo Sports columnist Kevin Kaduc was the first to point out that the US Olympic team's uniform resembles the Russian tricolor in color. The reviewer noted that when the athletes' jackets are buttoned up, the print on the T-shirts in the neckline looks like the Russian flag.

Our athletes, of course, can unbutton their jackets, but the American continent would not want to look sloppy,

- ironic Kevin Kaduk.

In Russia, meanwhile, things are no better. Of course, no one placed the US flag on the uniform of the Russian Olympic team, but many Russians openly ridiculed the form of athletes in which they will represent the country on August 5 at the opening of the 2016 Olympics in Rio.

OLYMPICS-2016: RUSSIAN OLYMPIC TEAM IN PARADE FORM

The reason for the jokes was the phenomenon of “white pants” ambiguous in the post-Soviet culture. Many began to recall the image of the rogue, charming adventurer and "great schemer" Ostap Bender, who dreamed of leaving for Rio de Janeiro and walking there in white pants. In the 1968 film of the same name, starring Andrei Mironov, the “great strategist” pronounces the famous words:

Of course, you do not know about the existence of this city. Here is a clipping from a small Soviet encyclopedia, here is what is written here about Rio de Janeiro: one million one hundred and sixty thousand inhabitants ... One and a half million people, and all without exception in white pants

Even more ambiguous, given the Russian Olympian doping scandal, is another Bender catchphrase:

Rio de Janeiro is the crystal dream of my childhood, do not touch it with your paws

Ostap alone did not end the matter. Most of all, the comparison with Buba Kastorsky, the charismatic inhabitant of Odessa from the cult Soviet film The Elusive Avengers, caused the most laughter. Buba, like a true dandy from Odessa, walked around in a straw boater hat, white trousers and a dark blue club jacket with a white border.

OLYMPICS-2016: RUSSIAN OLYMPIC TEAM IN PARADE FORM AND BUBA KASTORSKY

The parade uniform for the Russian Olympic team was traditionally created by Bosco Sport. The women's athletes' costume consists of cream pleated skirts below the knee, blue jackets, red striped blouses and red sneakers.

Not only Russians and Americans are not happy with the form of their Olympic teams. Temperamental Georgians also raised a scandal because of the dress uniform of the Georgian Olympic team.

Immediately after the publication of the photo of the farewell of 39 Georgian athletes to the Olympics in Brazil, a storm of negative comments arose on the Georgian Internet. Some are outraged that the Olympic uniform of Georgian athletes looks more like a folk costume than a formal sports uniform. Others note that the ceremonial clothing of athletes for participation in the 2016 Olympics does not even resemble a Georgian costume, but a costume created based on the folk attire of Asian countries. Others insist that the sports uniform of the Georgian Olympic team is too warm, to which Marika Kirvalidze, the head of the press service of the Olympic Committee, answered with reason:

It's winter in Rio

The sports uniform for Georgian Olympians includes dark maroon ties made of shimmering fabric for men, and for women - purse-string bags and “papanaki” hats with braid - this is an old men's headdress in Imereti ( historical region in western Georgia - approx. editions).

OLYMPICS-2016: GEORGIAN OLYMPIC TEAM IN PARADE FORM

Georgian cartoonist Nugzar Metreveli quickly reacted to the public process and created a cartoon of the Georgian Olympic uniform, which is wildly popular:

The order of the form for the Georgian national team was carried out by the Olympic Committee, which ordered the production of clothes for athletes in the Samoseli Pirveli atelier, which is engaged in sewing clothes according to old patterns. The atelier is owned by businessman Levan Vasadze, who is often ridiculed in the Georgian press for his old-fashioned predilection for patriarchal values.

We decided that the costumes should be made in Georgia by a Georgian company. I think it's logical. We wanted this money to be spent in Georgia,

First vice-president of the Olympic Committee Elguja Beriashvili commented on the form of the Georgian Olympic team.

Recall that Olympics 2016 in Brazil will start on Thursday, 5th of August, in Rio de Janeiro. Follow our news about the Olympics on social networks with the hashtag #‎I want_Olympic_Games_2016.