May 29 at Vorobyovy mountains will pass charity run adidas Running hearts under the motto #RunWithMeaning!
The organizers are Natalia Vodyanova and Polina Kitsenko, the Naked Heart Foundation for Helping Children and the PODIUM market company. Title Sponsor and the partner is adidas, the sponsors of the race are Coca-Cola, MegaFon and Absolut Bank. The technical partner of the race is 3sport, the organizer of the GROM start series.
Natalya Vodyanova:
"Why running? Because running is easy. Everyone can run. Probably there is no other skill that no one has been taught, but everyone can. The way you run does not depend on age, wealth, skin color or anything else "Running is the most democratic sport. It's also fun to run, especially if you are in a team of like-minded people and you run not just like that, but with meaning!".
Polina Kitsenko:
The Running Hearts charity race, which we organized together with Natasha Vodyanova in honor of the Naked Heart Foundation for Helping Children, was the most important event of 2015 for me. Together with our runners, we not only completed the main task - we collected a record amount for the Russian race of more than 200 thousand euros, but also popularized running with meaning! And we were the first to attract a huge number Olympic champions, Paralympians and famous people from different areas to support us in the amateur race. This year everything will happen again, and I believe that we will be even faster, higher and stronger!
The race will be held for the second time and this year will be held on Vorobyovy Gory and starts on Universitetskaya Square between Moscow State University. Lomonosov and the observation deck. The race includes three distances - 3 km, 10 km and half marathon 21.1 km. The adidas Running Hearts race officially becomes inclusive with a separate 10K event for people with disabilities who use a wheelchair. Also, there is a separate team standings for corporate participants of the race.
This year, the team of the race sets new goals for itself, both sporting and charitable, mastering new routes and raising "Running with Meaning" to a whole new level. The purpose of the adidas Running Hearts Race is to raise donations for the development of the Naked Heart Foundation's early intervention services - i.e. to create a network free services support for families raising children with special needs aged 0 to 6 years. Support, based on modern, proven approaches of psychology, pedagogy and medicine, will be constantly available to more than 300 families and will help children with developmental disabilities to integrate into society and be more successful in the future. All funds raised as part of the race will be transferred in full to the Naked Heart Children's Fund.
After the finish line, a festive concert will take place, at which the Uma2rman band will perform for all participants in the race and fans. The race will be attended by Olympic and Paralympic champions, theater and film stars, journalists, businessmen and other media personalities, as well as corporate running teams of large companies, the press and television.
#RunWithMeaning!
Run info:
Race name: adidas running hearts
Motto:#RunWithMeaning
Organizers: Natalia Vodianova and Polina Kitsenko, Naked Heart Foundation for Children and PODIUM market
Title sponsor and partner: adidas
Sponsors: Coca-Cola, MegaFon and Absolut Bank
Race technical partner: 3sport company, organizer of the GROM start series
Number of participants in the race: 10,000 people.
Cost of participation: 3km - 800 rubles, 10km - 1000 rubles, 21.1km - 1500 rubles.
For all questions related to this release, as well as for additional information, please contact Valeria Dyagileva by phone: +7 968 730 86 83 or at [email protected]
Well organized run beautiful place Moscow, with a generous start-finish package, an incredible concentration of sports and media stars, two excellent concerts, and most importantly, an impressive amount raised for a good cause. This run was really meaningful.
what: adidas Running Hearts 10 km (10635m)
where: University Square (MSU), Moscow
when: 29-05-2016, 10:00
how:+23°C, sunny, windless
This running event can only be written in superlatives. This year, the adidas Running Hearts charity run was held for the second time.
Informative, user-friendly and understandable site, very high-quality starter package, regular email updates with information and useful offers from partners. Clearly organized and well-coordinated work of all services and volunteers in the starting camp and on the course. The most powerful sound support from a beautiful stage equipped with two large screens - presenters, DJs, Uma Thurman and Dima Bilan.
The purpose of the race was charitable, but the sports component was present in the person of regular winners and prize-winners of Moscow and Russian starts. By the time the race started, the sun was already hot like summer, and it was clear that it would not be easy to run.
I started from the first pocket and for some reason took the current target pace to . Running discipline let me down again and I didn't run in my own way. On the other hand, the first half of the distance managed to hold out for the future winner of the half marathon (!), but at the 6th kilometer she left me, or rather, I fell off, because I could not continue in such a rhythm. As a result, the second 5k was difficult to run, the bright hot sun added to the fatigue, and I completely failed the 10th kilometer of the race, running it at my current marathon pace. 18:21 vs 19:24, very a big difference between the initial and final 5 km.
Left turn 180 degrees at km 7. Photo: Strive for a Dream
The finish was hard, but long-awaited. A long and wide finish line with a view of the main building of Moscow State University, a finisher's medal, water that cooled a boiled head, an unexpected package with healthy food and delicious ice cream.
The heat did its job and the ambulance had a job. I am glad that together with the doctors we were able to help one elderly runner on the 17th km of the half marathon. Take care of yourself, do not exceed your pace, listen to your body and drink at a distance. There will be many more competitions, but the heart and body will be the same.
At the end of the race, its founders, Polina Kitsenko from the stage and Natalya Vodyanova from the big screen, said important and accurate words and reminded that this race was for a good purpose, and all those who ran and sponsors helped raise money for the Naked Heart Foundation with their participation. and their programs to help children with special needs.
Great run, humane goal and wonderful people who made it.
Green Marathon "Running Hearts"
May 28, 2017
On May 28, 2017, the charitable Green Marathon "Running Hearts" will take place.
The goal of this year's run is to raise funds to expand the Early Intervention project for young children with developmental disabilities and their families.
All funds raised during the Running Hearts Green Marathon will be transferred to the Naked Heart Children's Fund.
The co-founders of the charity run are Natalia Vodyanova and Polina Kitsenko, the organizers of the run are the Naked Heart Foundation for Helping Children and the PODIUM market company.
The title sponsor and partner is Sberbank, the race sponsors are Coca-Cola, MegaFon and BMW. The technical partner of the race is 3sport, the organizer of the GROM start series.
The race includes three distances: 4.2 km, 10 km and half marathon 21.1 km. Also this year, teenagers from 14 years old and older will be able to take part in the race at a distance of 4.2 km.
The Running Hearts Green Marathon remains inclusive and offers a separate 10K event for people with disabilities who use a wheelchair. Also, there is a separate team standings for corporate runners and, for the first time in history, a separate standings for media teams!
The race will be attended by Olympic and Paralympic champions, theater and film stars, artists, journalists, businessmen and other media personalities, as well as corporate running teams of large companies, the press and television.
And after the finish there will be a concert where we will all dance and listen to music with meaning.
For corporate participation, please contact Lyudmila Moskalenko [email protected]
The organizers of the race were again the founder of the Naked Heart Foundation, Natalia Vodianova, and the co-owner of Podium boutiques, Polina Kitsenko. Sponsors and participants of the event brought a record amount for a charity run - 37 million rubles, which will be directed to the project for the development of early intervention services for families with children with special needs.
Charity race Adidas "Running Hearts" on May 29 was held in Moscow for the second time. This year the team of organizers of the race - Natalya Vodyanova And Polina Kitsenko, the Naked Heart Foundation for Children and the Podium Market company set new sports and charitable goals and mastered new routes. The Adidas Running Hearts Race became inclusive with a separate competition score for people with disabilities who use a wheelchair. Also this year, a separate team standings was provided for corporate participants in the race.
The race took place on Sparrow Hills and started at Universitetskaya Square, at the foot of Moscow State University named after M.V. Lomonosov. The starting town combined a stage, information tents, locker rooms, lockers, art objects, photo zones and a start-finish corridor built by 3sport. The entire race was held under the sign of high technology and was organized according to the latest sports event management, based on the experience of organizing the most famous and massive races in Europe and America, the organizers say.
Participants with disabilities were the first to take the distance, using wheelchairs. The start for them was given by the participant of the last race - Russian skier, the only six-time Paralympic champion in the history of the Paralympic Games (within the same games) Roman Petushkov.
In addition to para-athletes, 25 Olympic medalists took part in the race: Svetlana Khorkina, Alexei Nemov, Irina Slutskaya, Tatyana Volosozhar and Maxim Trankov, Alena Zavarzina and Vic Wild, Alexander Zubkov, Alexander Legkov, Maria Kirilenko, Ivan Skobrev, Dmitry Malyshko, Nikolai Kruglov, Ivan Alypov, Albert Demchenko, Olesya Krasnomovets, Elena Posevina, Anastasia Nazarenko, Tatyana Veshkurova and others, who together have 55 Olympic medals, which made it possible to register as many as two Russian records: “The largest number of winners Olympic Games running" and "The race with the highest combined medal count of the Olympic medalists," the final press release said.
Representatives of the business community were noticed among the participants of the race: Nils Rossow (adidas), Mikael Wiene (Coca-Cola), Alexander Vinokurov (The Seagull), Dmitry Razumov (RBC), Andrey Sharonov (Skolkovo), Lidia Simonova (Lid's Eventhouse) , as well as Assistant to the President of the Russian Federation Vladislav Surkov with his wife Natalya, Director of the Joint United Nations Program on HIV / AIDS (UNIAIDS) in Eastern Europe and Central Asia Vinya Saldana.
In addition, 27 press and media teams ran "with meaning" including Ksenia Sobchak, Victoria Davydova, Yuliana Slashcheva, Natalia Sindeeva, Sofiko Shevardnadze, Polina Sokhranova, Masha Fedorova, Karina Oshroeva.
Also, theater and film stars came to the start: Nadya Mikhalkova, Svetlana Ustinova, Victoria Isakova, Daria Poverennova, Grigory Dobrygin, Egor Koreshkov. Show business stars, media bloggers: Vera Brezhneva, Matilda Shnurova, Natalya Yakimchik, Natalia and Murad Osmann, Irena Ponaroshku, Evgeny Papunaishvili, Inna Malikova, Vlad Lisovets, Vlad Topalov, the Safronov brothers, Ksenia Bezuglova, Natalia Davydova, Alexei Bokov, Timofey Kolesnikov, Mikhail Druyan, Lesya Kafelnikova, Stesha Malikova, Veronika Fedorova, Olga Michi, Ksenia Yakubovskaya, Daria Lisichenko, son of Yana Rudkovskaya Nikolai Baturin.
All expenses related to the organization of the event were fully covered by the sponsors and partners who took part in it: Adidas, Coca-Cola, Megafon and Absolut Bank. 3sport was the technical partner of the race.
With the joint efforts of sponsors, runners, and corporate teams, we managed to raise 37 million rubles (more than half a million euros), a record amount for a charity run in Russia, which was transferred in full to the Naked Heart Foundation for Helping Children.
“The goal of this year's run is to raise donations to create a network of free escort services for families raising children with special needs between the ages of 0 and 6. Support, based on modern, proven approaches of psychology, pedagogy and medicine, will be constantly available to more than 300 families and will help children with developmental disabilities to integrate into society and be more successful in the future. After all, for us, runners, the most important thing is to run to the finish line, for a child with special needs, to get support at the start! Together we great power!”, — notes on his page in Instagram Polina Kitsenko.
A network of free support services for families raising children with developmental disabilities under the age of six is being developed by the foundation in Nizhny Novgorod, Tver, Tula and St. Petersburg.
All artists, DJs, presenters, musicians and photographers worked for free, according to the organizers.
The Uma2rman band and singer Dima Bilan, who interrupted his tour and specially flew from Minsk to Moscow, gave a concert for the participants of the race. Despite the fact that Bilan did not participate in the race itself, he received a medal as a participant in Running Hearts for his contribution to promoting the idea of inclusion. In 2015, Dima Bilan was the first Russian performer to present a video about people with developmental disabilities. Natalia Vodyanova, actress Evgenia Brik took part in the filming of the video, and the main role was played by a girl with Down syndrome, Nika Kirillova, a ward of the Downside Up Foundation.
“Sometimes, contrary to common sense, it seems that a person’s heart can be larger than even this person himself, this is about Dima, who is now part of the history of our country’s formation on the path to inclusion!” wrote in her
"Running Hearts": Vera Brezhneva, Victoria Isakova and others "ran with meaning" in Moscow
For the second time in Moscow, Natalia Vodianova and Polina Kitsenko ran in support of the model's children's fund - "adidas Running Hearts" under the motto #RunWithMeaning! If last year the race participants overcame distances under heavy rain and piercing wind, then this year the weather favored - it was warm and sunny on Sparrow Hills, where the race was held. This time 10,000 people ran with meaning, among whom were many famous athletes, movie, television and pop stars: Vera Brezhneva, Ksenia Sobchak, Victoria Isakova, Nadezhda Mikhalkova, Svetlana Ustinova, Grigory Dobrygin, Egor Koreshkov, Maria Kirilenko, Ivan Skobrev , Tatyana Volosozhar and Maxim Trankov, Alena Zavarzina and many others.
Click on the photo to view the gallery of participants:
Click on photo to view gallery 
Grigory Dobrygin, Svetlana Ustinova, Victoria Isakova and Egor Koreshkov
Natalya Vodianova herself, for well-known reasons - the model is in her ninth month of pregnancy - could not participate in the race, but supported all the participants on Instagram.
Before flying to Moscow, Lucas Portman left a message for all of us, and now all of you, my dears, can support all those who run on Sunday in support of the Naked Heart Foundation. Open the video from my Facebook page @NataSupernova, put the phone to your mouth, take a picture of yourself and post a video on Instagram with the hashtag #RunWithMeaning. Authors 5 best videos will be awarded with our partner's running shoes. By supporting our charity run adidas Running Hearts, you are supporting early intervention services for toddlers with special needs! And this is the basis of their successful integration into society.
After the race, everyone was waiting for the concert of the group "Uma2rmaN" and Dima Bilan. Three distances were organized in the race - 3 km, 10 km and half marathon 21.1 km. In addition, a separate competitive standings was opened for a distance of 10 km - for people with disabilities using a wheelchair.