In December 1947, Isaac Saltsman signed an order by which he retrained football team tractor factory in hockey. In the late 40s, a skating rink was built on the seventh section of ChTZ, and hockey immediately became the face of the city. The interest of the fans was so great that the ice had to be surrounded by a fence and guarded by the police. Then Saltzman ordered the construction of wooden stands for 9,000 people. But they could not accommodate everyone who wanted to - on the day of the match, the fans occupied the trees, roofs and balconies of the houses around the stadium. Hockey united the whole city, fans and hockey players became a single organism, they became “Generation T”.

This is a community that appeared with the team 70 years ago. These are Tankograd, Traktor, Traditions and Tribunes, who vehemently support Black and White in every match.

The logo was based on the legendary emblem, which was developed during the 1974/1975 season at the ChTZ design bureau. With it on his chest, the Chelyabinsk hockey players won their first award - the bronze medals of the 1977 championship. Last year, Traktor fans recognized the emblem with the letter "T" as the best in the history of the club. The poll was conducted on our official website, and almost 10,000 people voted for the emblem.

The Generation T logo is made up of several elements. The letter "T" symbolizes the three of the attack and is made in the form of an indicator of the direction of attack. The attack is supported by the defense and the goalkeeper, embodied in the logo in the form of a shield. The word “Generation” unites fans and the Traktor club, the main hockey brand Chelyabinsk region.

The official slogan of the 2017/2018 season is "Strength in a Generation". The Generation T concept will be presented at the Traktor Open -2017 festival on August 4, along with a promotional video for the holiday season. Also on sale will be paraphernalia in the style of "Generation T". Replenishment in the club shop is expected after the start of the regular season

The logo will appear on the team's jerseys after December 27, when Traktor will celebrate its 70th anniversary and say goodbye to the symbol "70 years of our era", with which the team held a retro series of the 2016/2017 season called "7 matches - 7 epochs" . The "Generation T" emblem will be located as a chevron on the left chest.

Department of information and PR HK "Tractor" Chelyabinsk

If not, I'll tell you everything...
It was like this: the Chelyabinsk "Tractor" in the 1993-1994 season was going to play at the Spengler Cup in Switzerland. And at that time, the South Urals hockey team wore a yellow tractor on their sweaters (photo 3). The Swiss marketers shook their heads and offered their help in creating a new emblem for the Chelyabinsk team, in order to Russian hockey players looked spectacular in this tournament. Some time later, several options for a new team symbol were faxed from Europe to the Chelyabinsk club ... It is not surprising that in the minds of European designers, when creating the emblem of the club from the Russian hinterland, only one association “popped up”: a bear. And white...

Therefore, in all the proposed options, this beast was used. In fact, one of them was chosen. And when the Traktor hockey players arrived at the Spengler Cup, they were already waiting for them there. new form and a new emblem: Angry Polar Bear Gnawing hockey stick, and the background was ... bloody splashes (photo 2).
However, having returned to Russia, the Chelyabinsk residents continued to perform with the “good old” yellow tractor on sweaters. And only in 1995 the bear (albeit without blood stains) firmly established itself as the emblem of the South Ural club (photo 1). Perhaps already forever.
Thus, a nameless designer from Switzerland, not even suspecting that there are no polar bears in Chelyabinsk, became the author of the logo of one of the most recognizable South Ural brands.
By the way, Chelyabinsk is deservedly considered the most "hockey" city in Russia and it is not surprising that it there will be a match"All Stars KHL-2013".
Additional interesting things: 1) At the beginning of 2011, they wanted to change the Traktor emblem, but the fans raised an “Internet uprising” against this decision and left the emblem 2) Willy-nilly, Traktor Chelyabinsk introduced a fashion for “aggressive” animals in Russia as emblems hockey teams. And HC "Orenburg" even placed a tiger on their sweaters, which, like our bear, gnaws through the stick. 3) In fact, Traktor had more than a dozen emblems over a long history. For example, with the "stately" letter "T" (photo 4), the Chelyabinsk team won the bronze medals of the USSR championship in 1977. 4) It is curious that all the most important achievements of Traktor are associated with the name of the current head coach of the team Valery Belousov. In the same 1977, he was a Traktor field player, and in 1993 and 1994, when the South Ural club again climbed to the third line of the podium, he was a novice coach. In 2011, Belousov again stepped on the coaching bridge of the Chelyabinsk team and already in 2012 won the Continent Cup with Traktor. So, along with the white bear, the main mascot of Traktor, Valery Konstantinovich can also be considered).

https://www.site/2017-07-18/traktor_razrabotal_novyy_logotip_na_sezon_17_18

Traktor has developed a new logo for the 2017/18 season

Hockey club Traktor has unveiled a new emblem and concept under which the club intends to spend the 70th anniversary season. According to the press service of the black-and-white clubs, the first logo of the team, developed in the 70s at the ChTZ design bureau, which took care of the team, was taken as the basis for the new logo. Last year, it was this logo that won the vote among the fans, gaining more than 10,000 votes. The main message of the new logo is “Generation T”. Traditions are important for the club, the support of the fans is important, which helps the players fight for victory.

Website of HC "Tractor"

“The Generation T logo is made up of several elements. The letter "T" symbolizes the three of the attack and is made in the form of an indicator of the direction of attack. The attack is supported by the defense and the goalkeeper, embodied in the logo in the form of a shield. The word “Generation” unites the fans and the Traktor club, the main hockey brand of the Chelyabinsk region,” the club’s press service said in a statement.

The new concept will be presented to the fans during the Traktor Open-2017 festival on August 4th. The logo will appear on the team's jerseys after December 27, when Traktor celebrates its 70th anniversary.

In December 1947, Isaac Saltsman signed an order by which he retrained the football team of the tractor factory into a hockey team.

In the late 40s, a skating rink was built on the seventh section of ChTZ, and hockey immediately became the face of the city. The interest of the fans was so great that the ice had to be surrounded by a fence and guarded by the police. Then Saltzman ordered the construction of wooden stands for 9,000 people. But they could not accommodate everyone who wanted to - on the day of the match, the fans occupied the trees, roofs and balconies of the houses around the stadium. Hockey united the whole city, fans and hockey players became a single organism, they became “Generation T”.
is a community that appeared with the team 70 years ago. These are Tankograd, Traktor, Traditions and Tribunes, who vehemently support Black and White in every match.

The logo was based on the legendary emblem, which was developed during the 1974/1975 season at the ChTZ design bureau. With it on his chest, the Chelyabinsk hockey players won their first award - the bronze medals of the 1977 championship. Last year, Traktor fans recognized the emblem with the letter "T" as the best in the history of the club. The poll was conducted on our official website, and almost 10,000 people voted for the logo.

The Generation T logo is made up of several elements. The letter "T" symbolizes the three of the attack and is made in the form of an indicator of the direction of attack. The attack is supported by the defense and the goalkeeper, embodied in the logo in the form of a shield. The word "Generation" unites fans and the Traktor club, the main hockey brand of the Chelyabinsk region.

The official slogan of the 2017/2018 season is "Strength in a Generation". The Generation T concept will be presented at the Traktor Open -2017 festival on August 4, along with a promotional video for the holiday season. Also on sale will be paraphernalia in the style of "Generation T". Replenishment in the club shop is expected after the start of the regular season

The logo will appear on the team's jerseys after December 27, when Traktor will celebrate its 70th anniversary and say goodbye to the symbol "70 years of our era", with which the team held a retro series of the 2016/2017 season called "7 matches - 7 epochs" . The "Generation T" emblem will be located as a chevron on the left chest.

Do you know why the emblem of the Chelyabinsk "Tractor" is a polar bear? where did this emblem come from, and who invented it?

If not, I'll tell you everything...
It was like this: the Chelyabinsk "Tractor" in the 1993-1994 season was going to play at the Spengler Cup in Switzerland. And at that time, the South Urals hockey team wore a yellow tractor on their sweaters (photo 3). Swiss marketers shook their heads and offered their help in creating a new emblem for the Chelyabinsk team, so that Russian hockey players would look more spectacular at this tournament. Some time later, several options for a new team symbol were faxed from Europe to the Chelyabinsk club ... It is not surprising that in the minds of European designers, when creating the emblem of the club from the Russian hinterland, only one association “popped up”: a bear. And white...

Therefore, in all the proposed options, this beast was used. In fact, one of them was chosen. And when the Traktor hockey players arrived at the Spengler Cup, a new uniform and a new emblem were already waiting for them: An angry polar bear gnawing a hockey stick, and bloody splashes were in the background (photo 2).
However, having returned to Russia, the Chelyabinsk residents continued to perform with the “good old” yellow tractor on sweaters. And only in 1995 the bear (albeit without blood stains) firmly established itself as the emblem of the South Ural club (photo 1). Perhaps already forever.
Thus, a nameless designer from Switzerland, not even suspecting that there are no polar bears in Chelyabinsk, became the author of the logo of one of the most recognizable South Ural brands.
By the way, Chelyabinsk is deservedly considered the most "hockey" city in Russia and it is not surprising that it will host the 2013 KHL All-Star game.
Additional interesting things: 1) At the beginning of 2011, they wanted to change the Traktor emblem, but the fans raised an “Internet uprising” against this decision and left the emblem 2) Willy-nilly, Traktor Chelyabinsk introduced a fashion for “aggressive” animals in Russia as hockey team emblems. And HC "Orenburg" even placed a tiger on their sweaters, which, like our bear, gnaws through the stick. 3) In fact, Traktor had more than a dozen emblems over a long history. For example, with the "stately" letter "T" (photo 4), the Chelyabinsk team won the bronze medals of the USSR championship in 1977. 4) It is curious that all the most important achievements of Traktor are associated with the name of the current head coach of the team Valery Belousov. In the same 1977, he was a Traktor field player, and in 1993 and 1994, when the South Ural club again climbed to the third line of the podium, he was a novice coach. In 2011, Belousov again stepped on the coaching bridge of the Chelyabinsk team and already in 2012 won the Continent Cup with Traktor. So, along with the white bear, the main mascot of Traktor, Valery Konstantinovich can also be considered).