Kandelaki explained why Match TV does not broadcast the Spanish championship. What about the La Liga show? When will the tv show the spanish league

    • 06:50 stopper: Boyarkin Maxim Vladimirovich″...Do you know why, Pankrat?...″
      Boyarkin, but is it Pankrat expressed his opinion on this issue? Or do you still care who to get to?
    • 22:16 SULTAN-BAKU: Each transfer window, Barca plans to sell players for 130-150 lyam. And in the end, they sell a couple of their pupils. One for 6 another for 11.
    • 21:29 Yura: ″... He is already being compared to club legends. ...″ Early
      ″... however, larger teams did not dare to buy it. And the "Reds" - took a chance, and did not lose ...″ No, how is it? I watched Eradivizia in my opinion for three seasons in a row, just when Suarez played there with Huntelar And even I, being an unpolished amateur and not very versed in football, saw and said that Luis was a real talent and future star football, how is it the scouts of the "big teams" ″... could pull commands and more ...″
      ((like Liverpool is a small team? what kind of kkuine is this?? Or the stadium is smaller than the teams have more)) missed such a wonderful striker huh?
      In short, an article with a stretch, a lot of things are written offhand or approximately, but with Cantona, in fact, you still need to earn
    • 21:12 baynurjan: Why was it necessary to sign it before 2020 =) You definitely won't get rid of it easily!
    • 20:38 Yura: ″... Real Madrid ready to release Bale for free ...″ Stopeeee bro
      What are you thinking about it?? It's so easy to take and get rid of Garik Yes, dear, you guys won't succeed Bale can play golf for two more years without straining at all and get huge bucks for it
    • 18:44 Boyarkin Maxim Vladimirovich:″... His self-confidence was contagious, and his arrogance was passed on to others. ...″
      Well, before the comma - God bless him, still all right, but after ... It was impossible to write another word (expression)? - for example, energy, "sports anger", ..., or something else like that ?!
      ″... If anyone can bring the Red Devils back to the top four, it's Bruno Fernandes. ...″
      The Guardian - one of the most reliable British insiders and the most competent source on Manchester United for some reason is silent about the real and unique abilities of Bruno, almost single-handedly, to return Manchester United to the top four ... Do you know why, Pankrat? "Only just" - reputation, and another "insignificant bullshit" - understanding the severity of the club's gaming problems. Well, FootballWhispers can make any predictions about a budding person who has not played for the club even for 2 months - after all, there is not much demand from hypers and amateurs, as they say.
      ″... Can Bruno Fernandes become Manchester United's Suarez? ...″
      I would only be happy if the Portuguese “stir up the devils” as it should, but Bruno is unlikely to become the new Suarez for Manchester United. Fernandes, in fact, should not be one - he is a midfielder. They would have the same smart on the edge (or better than two!), Then yes - it would be possible to really "bump" for the four (Ihmo).
    • 18:28 hopeless: it's strange that no one has yet offered to rush their euro with blackjack and whores. because in Russia there is almost no virus and first-class medicine

Russian Premier League: sub-holding "Match", channels "Match TV" (2 matches in each round, 50% of top matches) and "Match Premier" (all matches, majority in live). Matches overlapping in time will be shown on other channels of the sub-holding
English Championship: Match sub-holding, mainly Match! Football 1" (6-8 matches on tour)
Spanish Championship: TeleSport through pages on VKontakte and Odnoklassniki (7-8 matches on the tour), Match subholding, mainly Match! Football 3" (5-8 matches on tour)
Italian Championship: TeleSport through pages on VKontakte and Odnoklassniki (volumes are not yet known), Match subholding, mainly Match! Football 2" (5-7 matches on tour)
German Championship: Match sub-holding, mainly Match! Football 3" (4-6 matches on tour)
French Championship: sub-holding "Match" (2-5 matches on tour)
Dutch Championship
Portuguese Championship: TC "Football" (2-3 matches on tour)
Championship: TC "Football" (2-3 matches on tour)
MLS: Eurosport (1-2 tour matches, all matches on Eurosport Player)

Cup of Russia: sub-holding "Match", channels "Match TV" and "Match Premier"
FA Cup: Match sub-holding, mainly Match! Football 1"
German Cup: Match sub-holding, mainly Match! Football 3"
Spanish Cup Final: Match sub-holding
The display of other cup tournaments is still in doubt.

Champions League and UEFA Europa League: rights not yet exercised most likely, they will be received by the sub-holding "Match"
UEFA Nations League: TeleSport through the pages on VKontakte and Odnoklassniki (volumes are still unknown), the broadcaster has not yet been determined

General Producer of Match TV Tina Kandelaki, visiting the "Championship", explained why the channel does not broadcast the championship of Spain.

“Spain is, of course, a different story. "Clásico", Messi... If I may, a small lyrical digression. I really love meeting men - they come up to me in completely different places and often turn to me with the question: “Well, why didn’t you buy the Spanish championship ?!” Understanding the social well-being of these men, I sincerely ask them: “Maybe we will announce crowdfunding?” Then I call the amount, their eyes widen, and that's it. We have calculated the economic efficiency of the championship of Spain. What happened to him? Previously, when NTV-Plus bought the rights to broadcast this championship, a certain amount was agreed upon, which suited all parties to the agreement and, probably, could be amortized only when shown on thematic channels. When we began to interact with the League from the point of view of the “economy” of the on-air TV channel, there (in the leadership of the championship of Spain. - Approx. "Championship") two things happened: the financial and commercial terms of the sale of the rights changed dramatically and another team came. It is clear that the new broom sweeps in a new way, and they said: “Why are we not like the Premier League?” Decided that it would cost so much. In addition, they understood that the price of broadcasts was growing in the world, and no one perceives Russia as a separate specialized market that needs to make the cost less than the rest.

It turns out that the Spaniards raised prices for everyone, including Russia? Quite right. In this case, we watch and analyze the numbers of Russian television viewing. With all due respect to La Liga and especially El Clasico, which is like a Rolling Stones concert - everyone wants to see it - the numbers are not phenomenal. They do not fight back and do not pay off. At that cost of rights, it was difficult to recoup them, but then one could probably refer to the image. But on "Match TV" everything is carefully considered and analyzed, so it developed on this moment the way it happened. We continue negotiations with the Spaniards, but the very high price of the rights makes it very difficult to come to an agreement. Highly.

Let's just say we're talking about millions of dollars. For all of us, this topic is a pain. I really want us to show La Liga matches, because I understand what kind of marketing campaign we could build on this, but we carefully consider everything and that is why we do not leave hope for receiving an offer with the correct cost of rights, and for showing broadcasts, ” Kandelaki said.

Read the full version of the interview with the general producer of "Match TV" Tina Kandelaki on the "Championship" in the near future.

The matches of the championship of Spain on football will show social network"In contact with". The new owner of the rights to broadcast La Liga in Russia - the Telesport company - continues to negotiate with TV channels, including Match TV

Barcelona team. May 2017 (Photo: Daiuke Nakashima/Global Look Press)

TeleSport has recently completed negotiations on the purchase of exclusive rights to show the Spanish football championship in Russia (Primera or La Liga - ranks first in the UEFA national football association rating), Alexander Weinstein, deputy general director of Telesport, told RBC. According to him, we are talking about buying the rights "for more than two seasons" of the championship, but RBC's interlocutor refused to comment on the specific details of the transaction.

Telesport has not yet agreed on the broadcast of the championship games, which begins on Friday, August 18 (season 2017/18 will last until May 2018). “We are negotiating with our partners, including Match TV, and given the status of La Liga, I think that its matches will appear on the air in the near future,” Weinstein notes.

But Russian viewers will still be able to see the first games of the championship. As the head of TeleSport Digital Ilya Rustamov told RBC, the matches Barcelona - Betis and Deportivo - Real Madrid (will be held on August 20) will be shown by the social network VKontakte. This information was confirmed by RBC and its representative. Comment on matches Vasily Utkin, as he reported on Twitter.

Negotiations on broadcasting the games of the famous championship, until recently, were conducted by Match TV. As Tina Kandelaki, general producer of the TV channel, told in an interview with Championship in the winter, the Russian broadcaster was not satisfied with the cost of broadcasting. “We have calculated the economic efficiency of the championship of Spain. What happened to him? Previously, when NTV-Plus bought the rights to broadcast this championship, a certain amount was agreed upon, which suited all parties to the agreement and, probably, could only be amortized when shown on thematic channels, Kandelaki explained. “When we began to interact with the league from the point of view of the “economy” of the on-air TV channel, two things happened: the financial and commercial conditions for the sale of rights seriously changed and another team came.” According to her, "the figures (in terms of the number of audience. - RBC) are not phenomenal", "they do not fight back and do not pay off."

“But on Match TV everything is carefully considered and analyzed, so it has developed at the moment as it has developed. We continue negotiations with the Spaniards, but the very high price of the rights makes it very difficult to come to an agreement. Very much,” she explained, adding that we are talking about “millions of dollars.”

According to Weinstein, Telesport paid an adequate price for the rights given the length of the contract and potential audience attention."

As RBC was told in the press service of Match TV, "we do not stop negotiations and will continue to search for common ground with La Liga or the agencies that own sports rights." “We value our viewers and would like to return the championship of Spain to Match TV and thematic channels. But this does not mean that we are ready to pay a price more than economically justified, ”the RBC TV channel said in a response.

In 2016, the championship was in the top 20 most rated sports broadcasts on Russian TV. But such an indicator was explained by high interest in only one match - the game between Barcelona and Real Madrid, which was watched by 2.5 million people (for comparison: the match between Zenit and CSKA that took place on the same weekend was watched by 4.1 million people). The rest of the La Liga games scored a much smaller audience.

The first round of the Spanish Football Championship was not shown on Russian television.

Where did it all start?

The contract for showing Examples was signed in August 2015 “on the flag”. At that time, the structure, now called the Match sub-holding, was primarily occupied with its own organizational issues. Therefore, with the registration of rights, they dragged it to the last, and they agreed on the Bundesliga at the end of October.

The international La Liga rights cycle runs for three seasons, from 2015 to 2018. Most of the broadcasters that bought the rights a year ago signed up for all three seasons. However, the sub-holding, either due to the budget that was not formed at that time, or due to ordinary haste, as it turned out, bought the rights for one year. At least, this is the semi-official version voiced by Konstantin Genich.

There is also an alternative assumption: they say that the contract was signed for all three years, but Match had a debt for showing last season, and supposedly the broadcasts will not start until it is paid off. I'll leave it as a conspiracy version, but there is a possibility of such a situation.

What now?

As you can see, there are no broadcasts of the Spanish championship on the Match. Official explanations, as always in such cases, come down to the mean "negotiations are underway." What is the main difficulty of these negotiations will not be publicly announced, of course, but the question, of course, comes down to money. Even at the beginning of its work, and even more so now, Match does not have a huge budget for the purchase of content, and the management is looking for any opportunity to save money. The contract with the Premier League, for example, was reduced in price by more than half.

La Liga is shown by the Ukrainian Futbols and the Russian-language Setanta Sport Eurasia, which operates in many CIS countries. Illegal broadcasts are quite easy to find on the net, there is no legal broadcaster in Russia yet. The laola1.tv service broadcasts the Spanish Championship in the same place as Setanta, but Russia and Ukraine do not fall into its coverage area.

Why doesn't Eurosport pick up the rights?

After the Discovery channels, which in Russia work in conjunction with the NMG, signed the Championship, the Cup English league and the Italian Cup, the audience, of course, are waiting for the continuation. However, Eurosport, with all its wide financial possibilities, is aimed at making a profit: the pan-European holding cannot afford to subsidize the purchase of rights from the budget of the parent company, as Gazprom-Media did for many years.

The theoretical purchase of the rights to Primera requires a complete restructuring of the Eurosport channel model in Russia. Such acquisitions are not made from the bay, they must be prepared several months in advance. The leadership of the Russian division of Discovery has repeatedly emphasized that it does not intend to enter into a confrontation with Match, and La Liga is clearly in the zone of interests of the sub-holding, especially with an alleged three-year contract.

If you are waiting for top football at Eurosport, then you need to pay attention to the Bundesliga, the contract for which Match ends this season. Perhaps in a year Eurosport 2 in Russia will resume broadcasting. So far, the contract for the new cycle has not been signed in any of the countries of the North-East region. We are waiting for a press release with a list of territories.

When will broadcasts start on Matches?

The obvious answer is when the negotiations are over. Genich hopes that this will happen by the third round, after a pause for national team matches. I can assume that they will be delayed until the end of September, but the experience of the Bundesliga shows that they can stretch further. And almost certainly everything will be resolved by the first Clasico, scheduled for December 4th.

It is theoretically possible that the rights will never be acquired, but you don't believe in that, do you?