Investing free funds in opening a gym is a good opportunity to receive consistently high profits. There are a number of reasons/prerequisites for this. Firstly, every year the population is becoming more interested in an active lifestyle. Secondly, for many people this is the only way to gain beautiful figure. Thirdly, the state has recently been actively calling for a healthy and active life, which increases the demand for these services. Also, the market for sports/gym clubs has been on the rise lately. Thus, the opening of a gym club is a promising investment, the payback period of which is 15 months.

To open the club, 17 employees are needed, as well as a room of 1,500 m2. Rooms can be rented at shopping malls, business centers and in detached buildings with high traffic.

The average number of season ticket buyers per month is 160 people. The club's operating hours are from 6:00 to 22:00. Currently, due to a change in the culture and perception of fitness clubs, this business has ceased to have a sharp seasonality. A slight decline is observed in summer period. The cost of 1 subscription per year is 19,000 rubles. Given the high and ever-increasing demand, the project has positive financial performance:

Amount of initial investment 4 146 000 rub.

Average monthly profit 339 000 rub.

Payback period 15 months

The break-even point is reached at 7 month

Profitability of sales - 22%

2. Description of the business, product or service

Today, an increasing number of both young and more mature men and women want to participate in sports clubs, as they want to be healthy and happy. For some, the main task is the desire to find a beautiful figure, for others to bring their physical condition back to normal. It should be noted that the demand for these services is constantly growing.

It is necessary to open a gym in a city with a population of 200,000 or more. The total area is 1,500 m2.

The main service is the provision of sports and health services, as well as individual lessons with a coach.

To open, you will need specialized training equipment:

From the gym equipment to the club you will need:

• Treadmills
• Exercise bikes
• rowing machine
• Strength trainer
• Benches
• Group simulator
• dumbbell set
• Rugs

From household equipment you will need:

• Cooler
• Acoustic system
• Sports bar equipment
• Electric kettle
• Television
• A computer
• Printer
• Cash machine

Also be sure to take care of installing a ventilation and air conditioning system. Don't forget to get fire extinguishers as well. Install an alarm to prevent theft.

Where possible, purchase new equipment to reduce the number of sudden breakdowns.

For the bar you need to purchase:

• juicer
• coffee machine
• Bar appliances (plates, glasses, etc.)
• Sports nutrition (snacks, bars, nuts, etc.)
• Tables and chairs

Thus, this equipment will allow you to make high profits and delight customers with quality service and products.

3. Description of the market

The most important factor in the success of the gym is its proper location. Therefore, it is necessary to locate the club near or inside large business centers, shopping centers, streets with high traffic. This will help you reach your payback period faster and get consistent profits faster.

The main target audience are:

• Young people (women and men) aged 16 to 35
• People aged 35 to 60

The price segment of the gym is average and is available to most of the citizens. As the gym develops, you can add children's circles and sections to attract families to your club, women's programs, a bath complex, cosmetic services.

Older people may also use the services of your club, but their share will be small.

Currently, the demand for gyms is constantly increasing, but often many clubs cannot provide quality service. Therefore, a free market share is formed in the market, which can be taken.

To increase interest in your club, develop a loyalty system for customers, including corporate programs.

When sales are reduced in the summer and New Year's period, hold promotions, arrange internal competitions among club members.

4. Sales and Marketing

5. Production plan

6. Organizational structure

The full payroll calculation, taking into account the bonus part and insurance premiums, is presented in the financial model.

7. Financial plan

Gym workouts as part of healthy lifestyle life are gaining popularity. And this is not surprising. To visit the gym, you do not need to look at the weather outside the window, you can just take a sports uniform and go to training.We are also interested in how to open a gym from scratch. Therefore, we will consider this business in more detail.

Drawing up a business plan

Before you start your business, you need to have a ready-made gym business plan. It should include the main types of expenses. For example:

• the cost of renting premises from 20 to 50 thousand rubles / month;
• staff wages 80 thousand rubles / month;
• funds for advertising 10-20 thousand rubles / month;
• capital for the purchase of simulators 200-300 thousand rubles;
• current expenses. This may include unexpected costs, for example, to repair a broken pipe or other unforeseen expenses of 10-15 thousand rubles / month;
• payment of utility bills 15-25 thousand rubles / month
• payment of taxes and fees depending on the form of ownership.

Accordingly, the minimum expenses will be 135 thousand rubles / month, plus money for the purchase of simulators and the payment of taxes.Since in the example considered, our operating expenses are 135 thousand rubles / month, respectively, with a subscription price of 1.5 thousand rubles, we need to attract 90 people in order to break even. To make a profit, customers, of course, must be more. After all, we need not only to cover the costs, but also to make a profit and recoup the money spent on equipment. It is worth considering a good strategy to attract more clients.

Premises selection

When choosing a room for your future gym, you need to proceed from the correct ratio of price and location. It is not necessary to have premises in the city center to run a successful business. It is enough that it is located in places of high traffic of people. This may be near metro stations or near a university. Opening a gym in a residential area will also be quite successful, as it is convenient for people to go to workouts close to home.

The size of the future hall should be at least 100 square meters. m. With a smaller area, it will be difficult to provide for the availability of all the necessary facilities - locker rooms, showers, toilets and a normal-sized training room. In general, when determining the area of ​​​​the future premises, one should proceed from the considerations that a minimum of 2 sq.m is required for each potential client. Actually, it should be understood that with a room size of 100 sq.m, 50 people can comfortably stay in it, 200 sq.m - 100 people. Therefore, when choosing a room, you need to take into account the number of desired customers.

The main training rooms should be well ventilated to avoid stuffiness and high humidity. The presence of air conditioning is also very desirable, otherwise in the summer the flow of customers will be greatly reduced.

Showers are required in the gym. Actually, the lack of showers is a significant minus that can play a fatal role. After all, some attend training before work, and just after playing sports, you need to put yourself in order.

We select a room

Pay attention to the condition of the room. It might need renovation. This may result in additional costs. Then this money will also need to be taken into account when calculating the starting capital.The money invested in repairs can be quite substantial. In order to repair a room of 150 sq.m, with a toilet and two showers, a minimum of 100-150 thousand rubles will be required. This is provided that you do not have to change the wiring and communications.

Collection of necessary documentation

First you need to choose and register the legal form of your future business in the tax office. At first, it will be easier and easier to register as an individual entrepreneur. This will help to avoid additional costs for accounting and make it possible to use a simplified taxation scheme.

When registering, you must indicate the codes of the all-Russian classifier of types of economic activity (OKVED) for the services that you will provide. Here is the list of codes:

• physical culture and health-improving activity 93.04;
• other sports activities 92.62;
• activity of sports facilities 92.61.

The only thing to remember is that if you expand the range of services in the future (for example, add a children's room), then you should indicate this in advance.Then we get permission from Rospotrebnadzor. This will require the availability of medical documents from employees, a contract for the maintenance of the premises, a passport for a sports facility and a production control plan (PPC).

Equipment selection

To equip the hall with the necessary simulators, you need to carefully consider their number so that it is possible to work out all muscle groups. It is also worth considering that our estimated number of clients can be engaged at the same time. The list of equipment below is designed for a 100 sq. m.

Equipped gym room

Minimum number of trainers:

• horizontal bench 3-4 pieces;
• press simulator 2-3 pcs.;
• bench with a leg machine and a barbell rack 2-3 pieces;
• leg press simulator 2-3 pcs.;
• simulator for the development of chest muscles 1-2 pcs.;
• Smith machine 1-2 pieces;
• treadmill 1-2 pieces;
• various barbells, dumbbells, discs and many other little things.

Dumbbells and discs for barbells should be several pieces of different weights, so that it is easy for clients to train with the right weight.The above set is the minimum. If the area of ​​​​the premises and funds allow you to purchase more equipment, then you should buy:

• emphasis for the press;
• traction of the upper block;
• hyperextension;
• t-simulator;
• crossover.

When purchasing exercise equipment, it is worth taking a closer look at good producers. Perhaps, to save money, it is worth buying not new, but already used units. This will allow you to buy high-class equipment with significant savings.

In general, gym equipment should be reliable and durable - these are the main selection criteria.

Customer acquisition

To attract as many customers as possible, you need to conduct an advertising campaign.You can hire students to distribute flyers in crowded places (at the entrance to shopping centers, supermarkets and subways) and stick information sheets on poles and a bulletin board near your hall.

Distribution of leaflets

Develop loyalty programs for regular customers. Expandrange of services and training programs to reach a wider population. come up with special programs for women and teenagers. This will increase the number of potential visitors.

Recruitment

When selecting staff, you need to remember that a good team is the key to your successful business.When choosing coaches, you can communicate with teachers physical education from nearby schools. Their workload and salary is low and it is possible to hire a good specialist for a moderate fee. It is also worth considering candidates for the position with experience in coaching in sports schools and sections.

Pay attention that your employees, especially trainers, do not have bad habits. Gym employees drinking or smoking on the porch is a negative image of your business.

In principle, for a small gym, it will be enough to hire two coaches who will work in shifts. It would be nice, of course, to have a cleaning lady and an administrator, but, in principle, an administrator can combine these two positions. The minimum number of staff is five people.

Benefits of the sports business

The segment of this business is still quite free and there is an opportunity to avoid high competition. Therefore, it is worth considering the gym as a business. The payback period for such a business is from one to one and a half years. That with a fairly small investment makes it very attractive.With the right strategy to attract customers and the right choice of location, you can achieve high profitability and a good level of income.

In contact with

The opening of such a direction as a fitness club is quite profitable and promising. A fully prepared business plan for a fitness club, drawn up by a competent specialist, allows you to look at the business from the outside, adequately assess your capabilities, and make all the necessary calculations. It should reflect start-up costs, as well as planned costs for maintaining the premises, paying salaries to employees, advertising campaigns, etc.

Main organizational stages fitness club organizations:

• Market research of fitness services;
• Finding suitable premises;
• Business registration;
• Renovation of the premises;
• Recruitment;
• Purchase of equipment;
• PR, customer acquisition.

Studying the market of fitness services in your city.

Before starting any line of business, you need to carefully study your competitors. Fitness club in this regard is no exception. Choose a market segment, a list of services that you are going to provide to your customers. Fitness clubs are now becoming interest clubs, centers for the active development of children, etc.

The main growth factors for the fitness club market are:

Increasing the level of service and technical equipment of the club;
- expanding the range of services, introducing new programs, individual approach to each client.

There are premium and VIP segment, medium and economy segment. The cost of visiting a fitness club in the premium segment per month is from 4,000 to 8,000 rubles. Monthly visits in the middle segment cost from 1500 to 3000 rubles per month, economy 800 - 1300 rubles per month. It is difficult for market participants to lower the cost of services; in order to advance, they are forced to expand the range of services provided. Opening new projects, market participants are trying to expand the list of services by the presence of a swimming pool. At present, it is difficult to imagine the VIP and premium segment without a full-fledged pool, the length of which is 25 or 50 meters.

The most promising is middle segment, with a wide range of basic and auxiliary services, swimming pool and sauna, fitness bar, solarium, children's areas and programs.

Not a bad option for starting a fitness business is to buy a franchise. Buying a franchise offers many benefits and is a definite advantage for a newcomer to the business when opening a fitness club.
Search for a suitable premises for opening a fitness club.

When opening a fitness club, take care of a competent location. Also select a room that meets all sanitary and fire safety requirements.

Club location

Fitness clubs are located in separate buildings, in a residential building on the ground floor and basement, at shopping and entertainment centers, sports complexes and existing pools.

The main consumers of fitness club services are women, so a fitness club should be located where the presence of women is greatest.

The inclusion of a fitness club in the structure of a business center has recently become a feature and an anchor of a business center. Marketers note that cities have concentrated a whole layer of office workers who want to keep themselves in good shape. For such a day begins and ends in a fitness club.

A fitness club is also a good anchor for a shopping and entertainment complex. But while their presence in shopping centers is not great.

Conclusion. Territorial - it is impossible to allow the club to be in an industrial zone. You need to select a room:

• In residential sleeping areas;
• In shopping centers with a large flow of visitors and near them;
• in office centers.

It is desirable that there is a well-known place nearby so that you can quickly explain the way to any client.

Requirements for the premises

The layout of the fitness club plays a huge role. To place it, you will need a room of 400-1000 sq.m. There should be:

• 2 sanitary facilities in the locker rooms;
• Women's and men's locker rooms;
• Administrative desk at the entrance;
• Waiting and rest area for customers;
• showers;
• Halls for classes;
• Technical room for inventory;
• Room for technical staff;
• Medical office;
• Room for instructors;
• Wardrobe;
• Cash register;
• Solarium room;
• Office of the director/manager.

Ideally, you still need to add a pool and sauna here.

We select personnel

When creating a fitness club project, it is extremely important to take care of the staff. The greatest difficulty is the search for competent fitness trainers. They strongly influence the choice of the client. The instructor should be friendly, not rude, be polite, but most importantly - very experienced and highly qualified. Consider the personnel that will be needed:

• Director. You can handle this position yourself, usually the founder of the business is the director.
• Instructor. It is desirable to have a staff of 4 instructors in the gym. They will work 5 days a week. Everyone has their own program. At the start, you can get by with two, but if the flow of customers increases, you should always know who to contact.
• Instructor for group programs. Instructors for conducting group classes, for the first time 4 people are enough, instructors from the gym can come to replace them if they have the appropriate education.
• Pool instructor. Instructors in the pool, both for group lessons and individual lessons, also carry out the function of monitoring clients during free swimming.
• Administrator. You will need 2 administrators. Work - two days later. You can also take the administrator for a five-day week, and you can take students to work on weekends. It can turn out cheaper, regarding the administration, the fitness club plan can be adjusted.
• Technical Officer. Simulators, a pool, air conditioning systems and other equipment require constant diagnostics and preventive maintenance. His responsibilities also include installing water bottles in coolers, taking out towels in laundry bags and other chores. Therefore, it is extremely important to find a competent specialist.
• Accountant. Acceptance of cash and non-cash funds for the services of a fitness club, submission of reports.
• Medical worker. The doctor's office must be included in the business plan of the fitness center.
• Cleaning woman. It is desirable to have two cleaners on staff who will work in shifts. Cleanliness and order must be ensured.
• Wardrobe attendants for the period autumn-winter-spring.

The listed personnel are mandatory employees, without whom it is impossible to imagine a business plan for a fitness club and its full-fledged work.

Choosing equipment

After the selection of personnel, we move on to equipment for sports club. It has special requirements, if possible, buy new equipment. We found an inexpensive second-hand option - good, but you need everything to be checked by professionals. It's about the health of the clients. We list the standard equipment that will be needed at the start:

• Treadmills (3-6 pieces);
• Exercise bikes (3-6 pieces);
• Power complex (2-3 pieces);
• Gymnastic complex (2-3 pieces);
• Abdominal trainer (2-3 pieces);
• Horizontal bars (2-3 pieces);
• Rowing simulator (1 pc.);
• Swedish walls (2-3 pieces);
• Barbell and bench (2-3 pieces + discs);
• Dumbbells (from 10-15 pieces);
• Solarium.

This is the most basic, necessarily included in a ready-made business plan for a fitness center. We also need less expensive fitness equipment - balls, mats, jump ropes, steps, strength equipment, equipment for Pilates and yoga, and so on. A more advanced club will need more equipment. It can be purchased as the business expands. This is a leg press machine, a neck machine, a pinch grip machine, an elliptical machine - and much more.

Do not forget that the hall must have an air conditioning system for video surveillance. If not, you will have to order and install your own.

About the sale of sports nutrition and fitness bar.

If you have good suppliers in mind sports nutrition- this position can also be brought into the business of a fitness club. People will come to you who want to collect muscle mass. This means that proteins can be sold, and this can bring additional profit. To purchase such funds, you need to understand them. Study the needs of your clients, talk to instructors who will recommend good products.

Also additional funds brings and fitness bar. It sells fresh squeezed juices (detox), various cocktails, portioned meals for those who want to lose weight or vice versa gain weight, food for gaining muscle mass, coffee and tea.

Ways to promote a fitness club

When dealing with organizational issues, do not forget that the business plan of a fitness studio necessarily includes promotion. All questions of PR and advertising are based on positioning, we propose to consider the basics. So where to start:

• We create a name. The name of the fitness club should be original and memorable. Template options are already occupied by well-known clubs. Brainstorm and come up with at least 20 options. Nothing fits - see a professional.
• We develop corporate identity. You need to contact a freelance designer or studio. A bright logo must be made, and also take care of corporate colors. They will be used in the interior, clothing of employees, in promotional materials.
• Outdoor advertising. At a minimum, the club should have a sign with a logo. You can make a folding advertising stand. Hang a sign on the building with the permission of the owner.
• Social networks. You need to start with the VK group, then we recommend setting up targeted advertising. To do this, you need to clearly differentiate the target audience.

If you plan to provide a wide range of services, when classes are scheduled, and the flow of people increases, you need to create a website that will:

• Information about teachers;
• Training schedule;
• Price list;
• Presentation materials for acquaintance with the club.

To do this, a simple landing page with all the necessary information is enough. It is better to order a site on a turnkey basis from a proven web-studio. Include this in your business plan for opening a fitness club.

Conclusion. If you decide to purchase a franchise, then issues with the choice and selection of premises, selection of employees, advertising and style will be easier to solve. And customers will quickly go to the well-known and promoted name of the fitness club.

How to attract clients?

Use the following methods:

• Distribution of leaflets. It is necessary to carry them to the mailboxes of nearby houses.
• Word of mouth radio. Look for your first clients among your acquaintances. If they like it, they will recommend you.
• Promo video idea. If you can't do it yourself - contact the videographer. You need a vivid representation of your activity: the equipment should appear, as well as the group of people involved.
• Develop a unique offer. At first, you don’t need to indulge in discounts and discounts, but you can conduct a free first lesson.

When a certain pool of clients has formed, a certain group of clients who have free time should be considered. These customers should be looked at, as it is cheaper to keep an old customer than to find a new one. These include:

Top managers, business owners, officials;

Pensioners and rentiers;

Business economics.

Calculate the revenue from the fitness club. We accept that our fitness center is open from 7 am to 10 pm. We have a swimming pool (25*6), a gym (10 cardio machines, 30 power simulators, free weights area), group exercise rooms 100 and 50 square meters.

For such a fitness club plan, you will need an area:

Gym - 190-220 m2;

Halls of group classes - 150 m2;

2 changing rooms with lockers and 2 bathrooms - 160 m2;

Swimming pool (25 * 6) with a sauna and additional rooms and passages - 250 m2;

Dressing room - 20 m2;

Reception area and lobby - 30m2;

Doctor's office - 6m2;

Cash desk - 6m2;

Solarium room - 6m2;

Premises for the manager - 10 m2;

Premises for instructors - 30 m2.

If we add 30 - 35% for corridors and technical rooms, then the required area for our fitness club will be about 1100 m2.

To separate flows, we have a day card (visit from 7-00 to 16-00), a card full day(visit from 7-00 to 22-00), children's classes.

We receive revenue from the sale of visit cards for annual, semi-annual, additional services to clients not included in the list of services, guest visits to the fitness center, visits to the solarium and fitness bar.

On average, a client spends two hours a day in a fitness club, 1.5 hours a day. training areas. Every day, customers do not go, only those who are within walking distance go. Some clients do not go for weeks, in the summer, during the New Year and May holidays, attendance drops.

According to experts, a fitness club of this size can be visited by 1600 people per day, provided that all the simulators are occupied. Everyone working in this field knows that a profitable fitness club starts with “one and a half annual clients” per 1 square meter of the club area. In order to increase the profit of the enterprise will have to:

It is rational to use every meter of the area of ​​​​the room;

Increase additional services to clients;

Introduce new services for the influx of customers.

Let's start the calculation.

Registration fees.

To organize activities, you can open an LLC or IP. In our case, it was decided to open an LLC. The registration fee is 10,000 rubles. If, when organizing a fitness club, services such as massage will be provided, physiotherapy, manual therapy, cosmetology, then in this case it is necessary to issue a medical license. To open a fitness club with the services listed above, a license is not required.

When opening a fitness, you should be guided by the following regulations:

Federal Law No. 329-FZ of December 4, 2007 "On Physical Culture and Sports in the Russian Federation";

Federal Law of November 21, 2011 N 323-FZ "On the basics of protecting the health of citizens in the Russian Federation";

Order of the Ministry of Health and Social Development of the Russian Federation of August 9, 2010 N 613n "On approval of the procedure for providing medical care during physical culture and sports events";

Sanitary rules for the arrangement and maintenance of places for physical culture and sports classes No. 1567-76;

SanPiN 2.1.2.1188-03 “Swimming pools. Hygienic requirements”;

SP 31-113-2004 “Pools for swimming”.

Equipment

The list of required equipment has been described above. We accept that the cost of equipment and inventory costs 2,500,000 rubles.

In total, we will need 8,600,000 rubles to open a fitness center, taking into account working capital for the first year of operation.

Purchase of equipment
working capital
Repair costs
Organizational expenses
Total expenses

The cost of renting a room

Our fitness club premises will be located in the office center, on the first and basement floors. The area of ​​the premises is 1100 m2. The cost of the rent is 1200 rubles/m2. We do not conditionally consider the cost of repair work in our calculations.

Since our fitness club is located in the business center, we believe that the security of the business center will provide security services for our club. Security costs are included in other variable costs. The cost of video surveillance is included in the cost of equipment.

The resulting cost table looks like this:

fixed costs
Wage
Payroll taxes
Rent
Depreciation
Variable costs
Pool Maintenance Costs
The cost of renting carpets
Communal expenses
Laundry cost
Administrative expenses
Detergents
Other variable expenses
Total cost

Payroll

Payroll can be viewed in the tables below.

	Job title		Salary
Manager
Administrator
medical worker
Accountant
Instructor
Technical Officer
Wardrobe attendant
Cleaning woman

Calculate the total payroll and payroll taxes for the forecast period.

TOTAL FOT
TOTAL TAXES

Revenue

In our calculation, we consider only the proceeds from the sale of loyal customer cards, in addition, the club will have proceeds from guest visits, a solarium, individual training, and a fitness bar. With a high demand for these areas, the monthly income can be 100 - 200 thousand rubles.

For calculations, we assume that in the first and second quarters the number of planned customers is two times less. For calculations, one-time shares are not considered in the summer, we believe that from the third quarter the proceeds come in full.

Revenue from the sale of subscriptions
Total revenue

Net income and tax deductions

The first year of the fitness club's activity showed a negative profit, tax on the simplified tax system was charged, the second reporting period showed a positive trend.

Profitability and payback

In our case, the payback was 19 months. All costs in our calculation are made on the basis of assumptions, and repair and construction works are also not taken into account.

Conclusion. Opening a fitness club is not easy these days. The winner will be the one who provides an individual approach, a variety of services. High Quality for a mass client. Good luck in business!

Sports facilities are welcome in any locality. AT big cities their diversity is quite large: from an aerobics or yoga room to football clubs. The niche of fitness clubs is still insufficiently filled, although the business in this direction is developing quite rapidly. This is due to the demanded range of services of institutions.

To open good club, an entrepreneur does not have to be a professional athlete or coach, but he needs to love sports and understand it, otherwise nothing will come of it. To open your institution, you will need a decent initial investment - from 4 to 6 million rubles, which will pay off only after 5-6 years of stable operation of the club. Therefore, when making a serious decision to start your own business, start by preparing a detailed business plan with reasonable financial calculations and indicating all points - from the premises and employees to possible risks.

Market assessment and growth prospects

To get a complete picture of the sports employment of the population in your city, plot the locations of all specialized institutions on an electronic or regular map. As a rule, the most popular and profitable of them are located in areas with dense population, high business and trade activity. In residential areas, attendance is less, and therefore the profit is lower.

Having identified competitors, try to take a free place in a busy part of the city, equidistant from other establishments.

Evaluate the profitability of small and large forms of business. For example, for the arrangement of a small club, smaller investments will be needed, the rent will be lower, and a small staff of employees will have to pay salaries. But the subscription will cost less than in a large center with a good range of services. It is from the competent ratio of the area and the flow of customers that the payback and profitability of the business will depend.

Room selection

The size and location of a fitness club is fundamental. Therefore, to begin with, an entrepreneur must definitely decide on the format of activity. Having chosen the organization of a small hall, you need to find an area of ​​\u200b\u200babout 120-150 m 2, for a larger format you will need from 400 m 2 and more. Calculations of the sizes of each section, sports and gyms must be carried out in accordance with sanitary standards. For example, for each client of the aerobics hall there should be 2 m 2, and in the gym about five.

The approximate layout of the club area should include:

• 2 latrines and 2 changing rooms for men and women respectively;
• equipped reception desk;
• showers;
• specially equipped rooms for classes;
• technical room for inventory storage;
• room for technical staff;
• room for instructors and trainers;
• manager's office.

When choosing materials for finishing all offices and halls, one should be guided not by their decorative effect, but by the requirements of the inspection bodies: the walls should be light, the floors should have a rubberized coating, all objects and coatings should withstand frequent wet cleaning, etc.

financial model

For small and large forms of business, the calculations will be slightly different. For example, you can make a calculation for a small club with an area of ​​150 m 2 with a seven-day work schedule, a staff of 10 permanent employees. Approximate starting costs will be 5.3 million rubles:

Type of expenses	Amount in thousand rubles
Total:	5305
Rent of premises for 5 months (before opening) for 2 thousand rubles. for 1 sq.m.	1500
Registration of activities	25
Purchase of building materials, repair work	625
Installation of alarm and video surveillance	600
Purchase of furniture, office equipment and PC	450
Purchase of exercise equipment and other sports equipment	2000
Purchase of consumables (towels, rubber mats, cleaning equipment)	40
Staff form	5
Advertising for the start of the project	60

In addition to this amount, you need to take into account the payment of rent, salaries, taxes and other fixed expenses. In a month, their amount will be approximately 670 thousand rubles:

Payment type	Quantity	Amount in thousand rubles
Total:	-	670
Rent	150 sq.m. for 1 month	300
Alarm and video surveillance service	-	10
Communal payments	-	30
Purchase of consumables	in assortment	10
other expenses	-	20
Salary:	10 employees	300
manager	1	60
administrator	2	40
accountant	1 by combination	20
Instructor	3	30
cleaner	1	10
security guard	2	20

Staff

When hiring employees, you need to pay attention to the documents on the education of a special direction, work experience in this area, previous entries in the work book. If possible, review resumes, portfolios, and interview each employee. Based on the fact that the staff is small, it is better for the owner to take on this work, getting to know everyone personally. To select staff in a large center, you need to contact a recruitment agency and include its services in the cost estimate.

So, the activities of your club will be carried out by:

• Manager, whose duties are usually performed by the owner. He can also perform the functions of a personnel officer. Work schedule 5 days a week and a control visit to the club 1 time on weekends at any time.
• Administrator is engaged in organizational work with clients and partially supervises with the staff. Distributes the time of classes for various groups, fills out and issues club cards, etc. The staff should have 2 administrators with a shift work schedule.
• Accountant performs its main functions, is engaged in the payment and calculation of salaries, accepts membership fees, pays for utilities. It’s good if you can hire an external part-time employee on a part-time basis.
• Instructors work according to their own schedule, without overlapping, 5 days a week.
• Cleaner can work hourly before or after training 6 days a week.
• Security works according to the schedule, replacing each other every other day.

With the expansion of the range of services of the institution in the state, you can hire a massage therapist and a chiropractor. They will require separate specially equipped rooms. The position can only be offered to professionals with a medical background.

Special equipment

To organize the activities of the institution, various equipment will be required, which is conditionally divided into three groups:

ventilation	Sports	Auxiliary
humidifier	power equipment	furniture for locker rooms and halls
ventilation system	trainers for different muscle groups	office equipment for employees
air conditioners	Swedish walls, horizontal bars, etc.	reception desk
	step aerobics platforms	office equipment
	balls	cleaning equipment
	dumbbells	towels, rugs
	special yoga mats	toilet paper, soap, etc.

The ventilation network of the supply and exhaust principle is the optimal solution. It will be able to provide the necessary temperature and humidity in different rooms.

For example, 22-25 0 C will be comfortable in locker rooms, and 18-19 0 C in training rooms. In addition, the humidity level should not be overestimated, the norm is within 50-60%.

Equipment must be purchased by a professional. If you yourself are well versed in the types of simulators and have an idea about the occupancy of the hall - excellent, if not - use the help of specialists, because the popularity of your institution will depend on the productivity, service life and modernity of the equipment.

When choosing furniture, remember its main task - to ensure the comfort of visitors. In the locker rooms, not only benches will be appropriate, but also lockers where you can put personal items. Benches should also be placed in gyms, and in addition, racks for equipment. In the office of the manager, you need to provide a safe for storing securities, things and other things.

Opening schedule

To name the exact date of the first classes in the new equipped sports hall, you need to count 5 months, during which you need to have time to complete a number of activities for issuing permits, finding premises, repair and procurement work, recruiting personnel and conducting an advertising campaign.

For example, you want to set a date for one of the spring months, when most people begin to actively think about summer holidays, and the influx of customers in fitness centers increases markedly. Then the first steps in registration should begin in the fall.

Procedure name	October	november	December	January	February	March
Opening.
Registration of the type of entrepreneurial activity in the tax service and the pension fund.
Finding and renting suitable space.
Ordering design and repair documentation, design project.
Purchase of building materials.
Repair and design activities.
Installation of communication systems.
Purchase of special equipment, inventory, furniture.
Installation of furniture, equipment.
Recruitment, registration of medical books.
Obtaining permits from the fire service, Rospotrebnadzor.
Carrying out promotions, widespread informing the target audience

How to open a gym on your own - in the following video:

Possible income and ways to get it

If the right place is chosen for the location of the fitness club, and the flow of customers is large and stable enough, then the profit will be high. Properly conducted marketing campaign will attract visitors of different ages. They need specialized programs. To keep the client, thereby ensuring his stable attendance, you need to offer the purchase of a subscription. It could be:

• introductory subscription (1 month period);
• for a period of six months and a year (this form will be preferred by regular customers);
• budget types for students and pensioners;
• family-type weekend pass;
• you can provide for the issuance of discount cards, a loyalty system for regular customers and other types of services that allow you to create a positive image and retain your circle of users.

Taking into account the average attendance of a fitness club with an area of ​​150 sq.m. with group and individual form of work per day for 150-200 people, you can roughly imagine the profitability as follows:

The annual income of a stable club can be 8.6-9 million rubles. If we take into account the amount of initial investments of 5 million and monthly costs of 600-700 thousand, then the payback of the project will come on average in 3-5 years. After that, the hall will generate a net income of approximately 50-100 thousand per month(after payment of salaries, taxes and other payments). The profitability of the business will be ensured by a reasonable distribution of funds, a constant flow of athletes and competent advertising.

Advertising and promotion

Whenever possible, use all available methods to advertise the benefits of training in your fitness club:

• put up ads in the nearby territory of the city;
• carry out information through printed publications;
• use a billboard or a remote stand;
• use the possibilities of Internet resources and social networks.

In the warm season, you can organize sports events within the city - free outdoor aerobics in a park or square for everyone, thematic annual runs of club members and city residents. All promotional activities should be only attractive and form a positive image of the club. Visitors should understand that an expensive subscription is justified.

Opening own club- a costly and risky business, the organization of which is within the power of a professional or a purposeful person. The main task of a successful entrepreneur is to monitor the activities of the enterprise, assess risks and eliminate them in advance. Profitability and profitability for the club will ensure the control of expenditures and well-considered financial investments in the future. Subject to all the above points, the business will be dynamic and profitable.

Dear visitors, below is an example of a fitness club business plan with economic calculations, which you can safely take and adapt to your own needs. The document was compiled by economists with extensive experience in writing projects, and the calculations were prepared in Excel format. Thanks to this, you can use your own numbers to calculate the economic indicators for your project.

Summary

Purpose: organization of a fitness club in a new suburban village with a population of over 15 thousand people.

Objectives: organization of a fitness club that provides an opportunity to play sports in a gym, a group exercise room, a cardio zone, a group weight zone and cross-training for the population of the village with an income above the average level.

Project organizer

The launch of the fitness club will be carried out on credit resources and personal funds of the founder of the business - co-owner of a chain of restaurants (5 establishments of various formats), adhering to a sports lifestyle and living in this cottage village.

Investment investments

The amount of funds needed to open a fitness club is planned in the amount of 6200 thousand rubles. The main items of expenditure will be: renovation of the premises with the installation of showers and air conditioning systems, as well as the purchase of sports equipment and inventory. In addition, it will be necessary to compensate for the losses of the first half of the year in the amount of 3,820 thousand rubles. Expenses for the acquisition of working capital (consumables, products for a fitness bar, etc.) are insignificant.

Key cost items:

• Opening an LLC, a bank account - 30,000 rubles.
• Security deposit for renting premises - 360,000 rubles. (50% of the rental price).
• Cosmetic repairs with the organization of showers and saunas, air conditioners - 450,000 rubles.
• Registration of permits for a fitness club from Rospotrebnadzor, SES and other authorities - 100,000 rubles.
• Outdoor advertising (signboard) - 50,000 rubles.
• Purchase of equipment and equipment for gyms and a fitness bar - 5,100,000 rubles.
• Working capital (consumables) - 60,000 rubles.
• Investments in advertising when opening a club - 40,000 rubles.

The fitness club opens on the third floor of a non-residential building located in the center of a suburban village. On the ground floor there is a restaurant and a bakery, retail stores of various types, on the second floor there is a management company of the village, a beauty salon and other retail and office premises.

Near the village where the fitness club will be opened, there are a number of small cottage villages with a smaller population. In general, there are no competitors within a 30-minute drive for the project being opened, so an additional flow of customers from nearby settlements is expected. All the main competitors of the business being opened (large and small fitness centers and clubs) are based within the city (40 or more minutes drive from the village).

Sources of financing

To open a fitness club, the founder's own funds in the amount of 2,200 thousand rubles will be used. and 4000 thousand rubles. a commercial loan approved by the bank for a period of 5 years at 16% per annum secured by the founder's commercial real estate (the premises of one of the restaurants). In order to cover the initial losses (the first 5 months), personal funds of the founder in the amount of 3,820 thousand rubles will be used.

Project payback

Taking into account the presented input data, the following indicators were calculated:

• IRR - 122% per annum;
• simple payback period - 22 months;
• discounted payback period - 24 months;
• NPV - 52,489,000 rubles;

Project Suppliers

Wholesale and retail enterprises of the city will be permanent suppliers of materials, food products for the bar, etc. Responsibility for procurement will be assigned to the director - the founder of the business, part of the necessary materials will be delivered by suppliers at their expense.

Equipment, furniture and appliances for the fitness club will be ordered from specialized sports, furniture and computer wholesale companies. About 50% of the purchased equipment is produced in the Russian Federation. Repair of the fitness club premises will be carried out by a specialized construction company.

Service list

The fitness club will provide a wide range of services for various categories of the population of the village and the nearest district. The price list for club clients will include the following items:

• Unlimited or time-limited access to the gym and group classes;
• Individual training under the guidance of a fixed trainer;
• Group classes for certain categories of clients at fixed hours: for pregnant women, children and adolescents, for a group of 60+, etc.;
• Provision of solarium and fitness bar services, rental of storage cells sportswear and shoes, rent of bathrobes, etc.

At the reception desk, a sale of sporting goods is planned: T-shirts, shower caps, creams for visiting the solarium, etc.

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Investment plan

The total amount of investments in the opening of a fitness club will be 6200 thousand rubles. Below is an itemized breakdown of costs:

Preparation of the fitness club for the opening will be carried out according to the approved schedule:

Service Delivery Plan

A schematic floor plan for a fitness club is shown in the figure:

Entering the fitness club, clients will enter the lobby, where the reception desk is located. There is also a wardrobe for outerwear and a sales department where you can get advice on purchasing and renewing club cards.

Opposite the cloakroom there will be a fitness bar offering drinks, protein and vitamin shakes, energy bars and other products to visitors. Behind the bar there is a separate room for staff rest.

The training areas will be divided into the following areas:

• cardio (treadmills, exercise bikes, etc.);
• a gym with a hotel area for cross-training and a free weights area;
• room for group lessons.

According to the SES standards, at least 5 sq.m. should be provided for one visitor to the fitness center. area, i.e. no more than 200-220 people can be in this room at the same time (minus the area of ​​utility areas), which is a long-term target for this fitness club.

Equipment

The following professional sports equipment will be purchased for the cardio zone: treadmills, exercise bikes and bicycle ergometers, elliptical trainers and spin bikes. The price for 1 unit of such simulators is from 50 to 450 thousand rubles. TVs with a diagonal of 132 cm will also be installed in this zone. Thanks to a wholesale discount for a one-time purchase of equipment in a large volume, the average price for calculating the project will be 140 thousand rubles.

For the gym, weight-block machines, benches and wall bars, exercise equipment for free weights, barbells and barbells, cross-fit simulators, dumbbells, etc. The average price of 1 piece of equipment for a gym will be 45 thousand rubles.

Steps, yoga mats, balls and other equipment will be purchased for the group training hall with an average price of about 1.5 thousand rubles per unit.

Two vertical solariums worth 400,000 rubles each will be purchased for installation in the locker room area. The equipment of each of the two saunas will cost 75 thousand rubles.

For the fitness bar will be purchased: blenders, coffee maker, refrigerator, kettle, etc. with a total cost of no more than 100 thousand rubles.

Approximately 50% of the equipment will be Russian production, the remaining 50% are made in China, Italy, Finland and other countries.

Working mode

Since the fitness club opens in a suburban village with permanent residents, the opening hours will be set daily from 07.00 to 23.00. Peak attendance periods are expected in the morning (yoga classes, workouts in the gym before work), as well as in the evening. In the daytime, the fitness club will be visited by housewives, as well as children and teenagers (within the framework of group classes specially provided for them).

The working day of the club will last 16 hours, for functioning without breaks, two shifts of employees, 8 hours each, will be provided.

The process of serving visitors to a fitness club

The sale of cards will be carried out by employees of the sales department, whose responsibilities will include attracting customers, conducting tours of the fitness center, information support, etc.

The direct provision of services will be carried out by professional coaches of the club, conducting both individual and group trainings with clients.

Control over the entrance to the club, the issuance of towels, registration for training, the inclusion of a solarium, the sale of related products, answering questions from visitors, etc. - these duties will be assigned to the club administrators. Cleaning of the premises will be carried out by full-time cleaning specialists, washing of towels and bathrobes will be carried out by a specialized laundry.

The production process of the fitness club will consist of the following main parts:

1. Sale of cards with unlimited or fixed time of visiting the club.
2. Mandatory informing clients in order to remind them of the time of registration for group and individual training(duty of salon administrators).
3. Conducting strength, cardio and other types of training by professional trainers.
4. Acceptance of payment for the purchase or renewal of cards, additional services (solarium, individual training), the possible purchase of drinks and food in the fitness bar, related products (administrator and bartender duties).
5. Sign up for the next workout.

You can pay for the services provided both in cash and by credit card.

Cost of services and fixed costs

Given the high proportion of salaries for coaches, administrators and sales managers, which will account for the bulk of fixed costs, the cost of providing sports services can be neglected. Payments for laundry, detergents for showers and toilets will be included in fixed costs.

The markup on drinks and food at the fitness bar will be about 150%, on goods at the reception - about 100%.

The fixed (salary) part of the payroll will amount to 645,000 rubles. per month. The bonus component (variable part) will be 37% of the total revenue (from 1% for administrators and sales managers and up to 1.5% for coaching staff). Bonuses will depend on the labor costs of trainers for conducting individual and group trainings and on the total amount of revenue per shift for administrators and sales managers.

In addition to the payroll, significant payments in terms of volume will fall on the rental of premises (1,200 sq.m.) - 720,000 rubles, security and utilities - 115,000 rubles. per month. Payment for outsourcing services (accounting) - 30,000 rubles, laundry services - 25,000 rubles, transportation costs - 10,000 rubles. Other expenses (repair of machinery and sports equipment, detergents for showers and toilets, water for coolers, etc.) will total 72,000 rubles.

The amount of income taxes (UST) will be charged based on the amount of income minus expenses (15%).

Marketing Action Plan

competitive background

The fitness club will be opened in a new cottage settlement, where most of the cottages, townhouses and low-rise business and elite class apartment buildings have already been built. Within walking distance there are no competitors providing similar services. The only exceptions are private Sport halls in cottages intended for use by family members.

However, the fitness club will partially compete with similar establishments within the city, next to which the cottage village is located, because. part of the population may prefer to play sports near the place of work or study, or choose establishments that provide access to the pool.

The price level is expected to be slightly higher than the average for fitness centers and clubs that provide a similar list of services. The club will have an extended work schedule (until 23.00) so that customers who return to the village late from work can visit it.

Price policy

Prices for the services of the fitness club are calculated at the average level for the city. The following types of club cards will be offered for sale:

• Unlimited access to the club for 3, 6 and 12 months.
• Day visit cards (until 17.00) for 3, 6 and 12 months;
• Evening visiting cards (from 17.00 to 23.00) for 3.6 and 12 months;
• Children and teenagers cards for participation in specialized group trainings (by type of visit sports sections) - for 1, 3, 6, 9 and 12 months;
• Introductory visits and guest cards valid for 1 day.

Planned sales shares by types of services provided:

• Unlimited club cards - 40%;
• Time-limited club cards - 30%;
• Individual training - 15%;
• Fitness bar services, sale of sports and other goods - 10%;
• Solarium, rent of cells, bathrobes, etc. - 5%.

The cost of an individual lesson with a trainer will be from 600 to 1000 rubles. The price of an unlimited annual card is 24,000 rubles, for 6 months - 13,200 rubles, for 3 months - 7,200 rubles. Time-limited cards will be 20-30% cheaper. Guest card (single visit) - 300 rubles. Discounts are provided for the purchase of cards for two or more family members (from 10 to 30%).

Individual lessons with a trainer - from 600 to 1200 for 1 lesson (depending on the number of lessons purchased).

Planned sales volume

The main income of the fitness club will be from the sale of club cards. With the maximum possible number of clients simultaneously playing sports in the amount of 200 people and an average load of 30% for the year, taking into account time periods during the day with low attendance, it is planned to serve about 300 clients per day (about 18 clients per hour). With an average attendance of each client 3 times a week, this gives an estimated number of sold club cards in the amount of 3,000 pieces, which, with an average card price per month in the amount of 1,500 rubles, gives the planned revenue of 4,500 thousand rubles.

Average check for additional services in the club ( individual sessions with a coach, shopping at a bar, renting cells, a solarium, etc.) will be about 400 rubles per person. Provided that about 25-30% of visitors will use additional services daily, this gives additional revenue in the amount of 300-360 thousand rubles. Thus, the planned amount of revenue will be 4,800 thousand rubles per month.

The purchase of fitness club cards is seasonal. The dynamics of demand for the services of sports centers is shown in the graph:

The peak of demand for the services of fitness clubs falls on January-March, followed by a decline during the summer holidays and an increase in the autumn months.

Due to the absence of competitors within a 40-minute drive by road, as well as the high level of income of the population of the village, it is planned to reach 40% of the planned revenue in the first month of operation. Further, it is planned to increase sales in the amount of 10% per month and reach the required sales volumes by the 10th month from the start of the fitness club.

The planned revenue volumes in the first 12 months of the sports center operation are shown in the graph:

Analysis of the external and internal environment of the enterprise

In order to most accurately position the fitness club, a SWOT analysis was carried out.

Strengths:

• Experience in business, business connections and a positive credit history;
• Lack of fitness clubs within walking and car (30 min.) reach from the cottage settlement;
• A high level of income among the population of the village, where business and elite class housing has already been built or is still being built.

Weak sides:

• Lack of experience in the field of sports services;
• Competition through large network and small fitness clubs in the city, where most of the population of the village works due to a wider range of services (pool visits, massages, beauty treatments, etc.);
• A limited number of potential clients of the club are residents of this cottage settlement (15,000 people at the moment) and the settlements closest to it.

Possible difficulties that the project may face:

• Possible organization of similar clubs within the district;
• Frequent change of personnel (due to the time spent on the road from the city to the cottage village).

Opportunities for project development

• Expansion of the number of services by installing new equipment and mastering new training techniques;
• Increase in potential client base through the commissioning of new cottages and low-rise buildings.

Customer Acquisition Strategy

Placing a sign on the main administrative and commercial building in the village will act as the main type of outdoor advertising. Promoters will distribute leaflets with special offers. On an ongoing basis, there will be discounts for the purchase of family cards.

The club director, administrators and sales managers will organize the attraction of customers in in social networks. The main emphasis in the work of the club will be on the quality of services provided, because It is the effect of "word of mouth" within the village and its environs that can provide an additional influx of customers.

organizational plan

Choosing the form of business organization and taxation system

To open the club, the project initiator plans to organize a Limited Liability Company. Of the possible taxation options, the UST scheme (15%) was chosen, because the company plans significant expenses for rent and payroll.

staff structure

The number of staff of the fitness club (including the director) will be 34 staff units.

During the 8 hour shift (morning or evening), 4 trainers, 1 sales manager, 1 administrator and 1 cleaning specialist will provide services. 2 more trainers, 1 administrator, 1 sales manager and 1 cleaning specialist will act as shift staff for the period of holidays and vacations of employees.

The staff of the fitness club is indicated in the table:

The hierarchy of subordination within the staffing table of a fitness club:

Financial plan

Prerequisites

When calculating the payback of a fitness club, the following assumptions were taken into account:

Annual inflation - 10% per annum;

Income tax - 15% of the amount of income minus expenses (STS);

Deductions from payroll - 34.2%.

Sources of financing

The cost of opening a fitness club will be at the expense of the founder's personal funds, as well as a commercial loan issued by the bank at 16% per annum for 5 years secured by real estate (restaurant building). The loan will be repaid in equal installments once a month.

52,489,000 rubles;

The calculation was made for a period of 10 years at an annual inflation rate of 10% per annum.

The break-even point will be reached on the 6th month of the fitness club, losses before this date (about 3,820,000 rubles) will be compensated by the personal savings of the business owner.

Risk Analysis

The payback and profitability indicators of the project are attractive both for potential investors and for applying for bank loans.

Possible project risks:

• Falling incomes of the population - a possible failure of the services of fitness centers. The influence of this factor is reduced due to the location of the club on the territory of a new cottage settlement with predominantly business and elite class housing development.
• Rotation of personnel - since the coaching staff will need to travel to the cottage village on an ongoing basis (about 40 minutes from the city limits), there is a risk of losing some of the qualified personnel. To mitigate this risk, it is planned to retain employees through high level bonuses and official registration in the state.

conclusions

The considered example of a business plan for opening a fitness club with calculations is attractive with a quick return on investment, short term reaching the breakeven point. Thanks to this, the project can quickly attract a potential investor.