Which clubs receive the most sponsorship money? Do you think these are the teams that Ronaldo and Messi play for? And here it is not. The first five are entirely English clubs, as strongholds of capitalism. And their sponsors are not from England at all, Liverpool is an exception.

Let's immediately clarify the situation, today we will talk about shirt sponsorship, that is, about those emblems that we all see on football players' T-shirts. Companies such as Adidas and Nike refer to kit sponsorship, namely sponsors of football uniforms. But about them in the next article.

So, the biggest sponsorship deal went to the richest club in this universe, namely, Manchester United. The Mancunians have signed a contract with the American giant General Motors and now Pogba and Ibrahimovic are running around with a huge Chevrolet emblem. For this pleasure, Americans pay 49 million pounds a year (60.3 million euros), which, converted into our native rubles, is almost 4.5 billion rubles. It is no coincidence that an American company became the sponsor of Manchester United. Recall that the club is owned by the American Glazer family, which is actively attracting partners from the Western Hemisphere (one of the previous sponsors was the American insurance company AIG). By the way, the deal assumes that the players are required to travel to work, i.е. for training only on Chevrolet cars, which the company kindly provided to them at no cost. Rooney and company received the Chevrolet Corvette and Camaro, but despite this, the unwillingness of the players to transfer to these cars instead of the beloved Porsches and Bentleys was actively discussed in the English press.

In the photo below, De Gea is taking Juan Mata to training:

photo: Nigel Bennett

The second most profitable contract in your pocket Chelsea and Manchester City. Londoners receive £40m (€49m) annually from Japan's Yokohama Tires for being able to write Chelsea FC on their tyres. But the Japanese have not done this yet, since I still haven’t found tires with brand engraving on the Internet, there is only a layout of how they should look.

But in Manchester City sponsors, as expected, from the United Arab Emirates represented by Etihad Airways. As you probably know, the City is owned by 46-year-old Sheikh Mansour, a member of the ruling royal family emirate of Abu Dhabi. If you want to support your favorite team and fly with this airline, then keep in mind that from Moscow to Abu Dhabi in economy class a ticket will cost about 21 thousand rubles one way, business class Flex will cost a little more and amount to 100 thousand rubles (for this you will be provided with a personal driver). Flight Moscow - Manchester, unfortunately, no). Well, for the sophisticated, Etihad Airways has a completely cosmic super-mega class - The Residence, where you will drink shamanic from glasses from Vera Wang, have gourmet cuisine from Bernardaud chinaware and sleep on a double bed covered with Italian pastel Pratezi of Firenze. Such flights do not fly from Moscow, but from London, please: London - Abu Dhabi on May 30, 2017 costs 600 thousand rubles. Yes, and of course it's one way.

Who do we have left of the English clubs? Liverpool and Arsenal. The Merseysiders are backed by Standard Chartered, one of Britain's oldest banks, with a pre-tax profit of $1.1 billion last year. Therefore, these guys can annually deduct 30 million pounds sterling to Liverpool's piggy bank.

Finally we got to Arsenal and Emirates. The famous airline supports a huge number of football clubs, but the largest piece went to the Londoners - 30 million pounds annually.

Finally, we will finish with the English clubs - moneybags and move to Spain. Here, and in the rest of Europe, the sponsor's price tag is about two times lower than in Foggy Albion. Received the largest sponsorship contract Barcelona from Qatar Airways (35 million euros annually). By the way, Barcelona was famous for the fact that before cooperation with the Qataris, they never wrote any names of commercial companies on their T-shirts. If you close your eyes and imagine, say, Ronaldinho in the form of Barça, then everyone remembers the UNICEF logo, which has been on the Catalans' shirts for over 10 years. By the way, unlike all other clubs, Barcelona itself transferred funds to UNICEF in the amount of 1.5 million euros annually in order to have the right to go out in uniform with the emblem of an international organization. The Catalan leadership was criticized in the press for the change. But to justify Barca, we can say that they left the UNICEF logo and now if you remember Messi and el clasico, you will see the inscription:

Let's move on to the "favorite friends" of the Catalans - Real Madrid. Royal Club is sponsored by the airline Emirates and spends on creamy 30 million euros a year. Prior to this, for many years, the names of the betting company bwin and the German company Siemens flaunted on the T-shirts of galakikos.

Munich Bavaria receives from a German mobile operator Deutsche Telekom– 30 million euros per year. We can all imagine the big T on the red shirts of the Bavarians.

Let's go to France, and here we will be waiting PSG and again Emirates with an annual deduction of 25 million euros per year. Quite interesting, given that the owner of the Paris club is the Qatari company Qatar Sports Investments, which was founded by nothing less than the Emir of Qatar, Tamim bin Hamad al Thani. But the chairman of this fund and at the same time the president of PSG is Nasser Al Khelaifi, who is well known to all fans of the French team:

photo: Marc Piasecki/Getty Images Europe

And finally, at the end of our list - Italy and, of course, juventus. Dybal has a huge slogan on his T-shirt Jeep, yes, the name of the legendary American car. It seemed, what should an American do in the open spaces of Turin? So Jeep is part of the international concern Fiat Chrysler Automobiles. And now remember who owns Juventus? Of course, this is the famous Agnelli family and it is they who own the controlling stake in Fiat Chrysler, which annually transfers 17 million euros to show off on the T-shirt of a young Argentinean:

So I finished the story about the biggest shirt sponsors of world football in 2016. You can’t retell everything, for example, Roma does not have such a sponsor and there is no inscription on Totti’s T-shirt from absolutely any company. And our native Gazprom is a sponsor not only of Zenith, which is natural, but also of the German club Schalke 04. But that's a completely different story.

As it turned out, in football world In the 21st century, teams have a lot of expenses and costs, so no football organization can do without financial support from outside this industry. Thus, football clubs strive to sign the most profitable contracts with sponsors. And these sponsors, in turn, have the goal of investing in the most popular teams in order to expand the marketing campaign of their products, as people begin to associate the sports success of certain teams with their sponsors. As presented earlier, there are different kinds sponsors of football clubs. The most common and expensive (in terms of investment) is title sponsorship. It includes support football team brand, that is, the logo is placed on the sports uniform of the players, at the home stadium, at the training base, etc. The second type in terms of the amount of investment is considered to be a technical sponsor. This is a fairly extensive type of sponsorship, as each football club needs sports uniforms. Among the most famous companies, it is worth noting the German Adidas and Puma, the American Nike and the British Umbro. The commercial revenue of football clubs also includes contracts with minor sponsors, each of which specializes in a specific activity: air transportation, trucking, healthcare, insurance, food, etc.

In addition, companies use various marketing strategies when investing in the football industry. So, for example, brands can become official sponsors of championships, getting a strong association with a sport or country, sports clubs gaining a stronger connection with the fans, but increasing the risks of losing the team or individual players, increasing the connection with the fans and facing the risks of the athlete's personal behavior. However, there are companies that are diversifying their sports marketing policies. Emirates Airlines, a global airline based in Dubai, United Arab Emirates, is the title sponsor of the managing organization (Asian Football Confederation, AFC), championships (2010 World Cup in South Africa, 2014 FIFA World Cup in Brazil, pre-season Emirates Cup ), as well as major football clubs from major European championships (Real Madrid Spain, Arsenal England, Milan Italy, Benfica Portugal, Paris Saint-Germain France, Hamburg Germany and Olympiacos Greece ).

Total revenue in the 2013/2014 season (million euros):

• Real Madrid (Spain) 549.5
• Manchester United (England) 518.0
• Bayern Munich (Germany) 487.5
• Barcelona (Spain) 484.6
• Paris Saint-Germain (France) 474.2
• Manchester City (England) 414.4
• Chelsea (England) 387.9
• Arsenal (England) 359.3
• Liverpool (England) 305.9
• Juventus (Italy) 279.4
• Borussia Dortmund (Germany) 261.5
• Milan (Italy) 249.7
• · Tottenham Hotspur (England) 215.8
• Schalke 04 (Germany) 213.9
• Atlético Madrid (Spain) 169.9
• Napoli (Italy) 164.8
• Inter (Italy) 164.0
• Galatasaray (Turkey) 161.9
• Newcastle United (England) 155.1
• Everton (England) 144.1

In the modern football industry, there are practically no professional teams that do not have a title sponsor, whose logo flaunts on the players' uniforms. Although it is difficult to imagine now, this phenomenon has not always been present in football. About 50 years ago, not a single football club had any contracts with sponsors, and even more so, their logos were not placed on sports uniforms. Only in the 70s of the 20th century did the trend of advertising one's own company through sports, in particular through football, begin. The German (West German) professional club "Eintracht" from the city of Braunschweig (Lower Saxony, Northern Germany) is considered the pioneer. Representatives of the team signed a contract with a local manufacturer - a company that produces the famous strong liquor "Jägermeister" ("Jägermeister"). Thus, we can assume that the first emblem of the sponsor in the football world was the "antlers" (the symbol of the drink).

A couple of years later, this method of increasing income, and for some, the method of advertising was adopted by other football clubs. AT major league United Kingdom (English Championship), the most popular and progressive tournament of that time, the first professional club to have a sponsor's logo on its uniform was Liverpool from the city of the same name (Merseyside, north-west of England). In 1979, the players of this team took to the field in T-shirts with the image of the Japanese financial and industrial group Hitachi Ltd..

Among the interesting factors about sponsorship in football, it is worth highlighting the longest sponsorship agreements. A kind of "long-livers" in this industry are the Japanese electronic company JVC, which was the title sponsor of the Arsenal football club from London for 19 years (1981-2000), as well as the largest bank in the Netherlands ABN AMRO, investing in the Amsterdam " Ajax" 17 years (1991-2008). It is also worth mentioning the Barcelona football club from the Catalan city of the same name. Until 2011, this team was considered the only grandee of world football that did not have a title sponsor. For many fans, this was a reason for pride. But due to the constant increase in costs, the management had to sign a sponsorship contract with the Qatari organization "Qatar Foundation", which brings them Ј 25 million annually. An interesting incident occurred in the Scottish League, where the main match (derby) was considered to be a confrontation between two teams from the city of Glasgow: Celtic against Rangers. In the 2011/2012 championship, these clubs wore the logo of the same sponsor: Carling Brewery.

In addition to this, it is worth noting the presence of a title sponsor for two major European football championships: England and Italy. Thus, the English Premier League has been cooperating with the British bank Barclays plc since 2004 and receiving Ј 27.4 million per year. The Italian mobile operator Telecom Italia Mobile has been the official sponsor of the Italian Serie A since 1998, paying €15.8 million annually.

List of the most expensive contracts with title sponsors (amount of payments per year):

• Manchester United and General Motors (£30 million)
• Barcelona and the Qatar Foundation (£25 million)
• Bavaria Munich and Deutsche Telekom (£23.6 million)
• Liverpool and Standard Chartered (£20m)
• Manchester City and Etihad Airways (£20 million)
• Sunderland and Invest in Africa (£20 million)
• Real Madrid and Bwin (£16.8 million)
• Chelsea and Samsung (£13.8 million)
• Tottenham Hotspur and Autonomy & Investec (£10 million)
• Milan and Emirates (£10 million)
• Newcastle United and Virgin Money (£10 million)

Thus, we can conclude that sponsorship in football is developing rapidly, increasing investments. There are practically no teams even in the regional leagues that do not have the sponsor's logo on their jerseys. Therefore, since companies do not tend to engage in patronage in this area, such collaborations generate income both for clubs (in the form of investments) and for the companies themselves (in the form of advertising and future financial flows).

How many times the budget of Arsenal is lower than that of Zenit? How many private clubs are in the Premier League? How much will they spend in the new season? Soccer.ru finds answers!

The total budget of the RFPL teams for the new season is estimated at 49 billion rubles, or 726 million euros. So that over five years, even if current budgets are maintained, expenditures will amount to around 3.6 billion euros– almost a billion more than the annual budget of Armenia for 2017. But who sponsors such expendable Russian football clubs - private companies or the state? Follow the financial trail and find out.

16th place. "SKA-Khabarovsk"

Budget: 400 million rubles.*

Sponsors: Khabarovsk Territory (state budget), BC "Leon" (title sponsor).

Starting with a state club with rising spending. They lived in the FNL for 200 million rubles a year (actively increasing debts, of course), and after entering the RFPL they rose, so you can roughly estimate their new capabilities at 400 million rubles. This is mainly the regional budget, although in the summer SKA-Khabarovsk boasted of signing a title sponsor - BC Leon.

But around six million euros for a top-flight club is not much money. As well as 400 million rubles for the Khabarovsk Territory, where the total expenditure for 2017 is set at 92.5 billion rubles. There is only one "but" - a budget deficit of 10.3 billion rubles. Roughly speaking, 4% of the amount of future debts of Khabarovskedges make up spending on football. On average, we get 300 rubles per inhabitant of the region - SKA-Khabarovsk must earn 400 million to justify its existence.

15th place. "Tosno"

Budget: 540-600 million rubles.

Sponsor: Fort Group (private company).

Tosno is one of the poorest Premier League teams. To find money, they even thought about renaming the club. They did not rule out the stupid name "Alexander Nevsky" - "wot so wat"! But the expenses growing every season (we started with 75 million) do not affect the state budget. Club with a private sponsor, and the company is engaged in the rental of premises. However, there is a funny nuance.

One of the philanthropists called Zenit a "snobbish club", suggesting that St. Petersburg residents root for Tosno. And his business partner is a former manager of a Gazprom subsidiary. Pluralism of opinions is welcome, because even the club's budget in the FNL was estimated differently by the owners. One said 400, the second - 500. The RFPL dreamed of 1 billion rubles for the season, but rather more modest expenses - in the region of 8-9 million euros.

14th place. "Anji"

Budget: 600 million rubles.

Sponsors: personal funds of Kerimov and Kadiev, Flodinal Limited (Cyprus), Deneb, Arsi-Group (private companies).

They play in T-shirts without a title sponsor, and one of the recent assistants is registered in Cyprus for a young lady whose full namesake is an ordinary teacher from Dagestan. The second sponsor is a manufacturer of mineral water. The third is a construction company. Simply put, Suleiman Kerimov was going to cover Anji, but he suggested that Osman Kadiev get involved in a thankless job to save the club. And he agreed.

Kadiev is a man with a rich biography. He earned his first millions in the USA, in the FBI at one time he was considered the third in the list of Russian gangsters in America, although they could have been mistaken. The person is catchy, but the direction of financing pleases - put on private sponsors, do not milk the budget. Businessmen allocate their money, but there are fewer of them, they planned to reduce the club's budget by 40% compared to last year.

13th place. "Amkar"

Budget: 870 million rubles.

Sponsors: Perm Territory, Perm (state budget) and the New Ground company.

Each resident of the Perm Territory must be paid 334 rubles in order to completely close the budget of Amkar. We know this because the Permians named the expenses - 870 million rubles (approximately 12.85 million euros). During the year, spending was increased by 70 million rubles. At the same time, there is no money for newcomers, the topic with the stadium is “raw”, the search for a new general sponsor is “99% loading”. But they always praise the owner of the New Ground construction company, but this is not the general sponsor.

Unfortunately, there is little reason to believe in the “50% private - 50% state” fairy tales, because large Perm assets have been seized by people from St. Petersburg and Moscow. And they don't care about Amkar. Basically, the club distributes accumulated debts, begging for new money from the state. At the same time, Amkar will be closed if there are no subsidies, because the record for earnings from paraphernalia and the like is 7 million rubles, and the club's annual budget is 124 times higher. Even provincial clubs are not cheap pleasure.

12th place. "Ural"

Budget: 900 million rubles.

Sponsors: Sverdlovsk region (state budget), Renova, TMK (private companies).

Only 300 million rubles out of 900 million are allocated from the regional treasury. The rest of the money comes from two very large enterprises. Ural can easily be turned into a serious fighter in the RFPL with such sponsors, but there is no second Grigory Ivanov among the key figures in Renova and Pipe Metallurgical Company.

On the other hand, if Ural is supported by companies with a turnover of a billion, then there is nothing to complain about. They can spend 15-18 million euros. And if they prove that Ural is capable of competing for high places instead of "Rostov" - perhaps they will get more. Ivanov did not complain about funding, but the club needs to think about attracting people - there are few fans.

11th place. "Ufa"

Budget: 1 billion rubles.

Sponsors: Republic of Bashkortostan (state budget).

Each resident of the republic conditionally “throws off” 250 rubles a year. So "Ufa" is a rich middle peasant, it is not worth it for them to fight for survival. But Gancharenko left, and Semak does not always beat the favorites of the season, like Lokomotiv did yesterday. But they spend money quite generously in the club, and there is a summer rumor that 600 million rubles will be taken away in favor of hockey team have not been confirmed.

It’s just that the transfer budget was optimized – it was halved, they want to spend the saved money on children's football. We get 2.5 thousand Russian players brought up in the school "Ufa"? This is a cunning plan. So far, Ufa is doing well, and the salaries in the team seem to be decent. After all, almost 15 million euros is not a penny, but half of the annual budget of Basel from the Champions League - the rival of CSKA.

10th place. Arsenal (Tula)

Budget: 1.2 billion rubles.

Sponsors: Rostec, SPLAV, Rosneft, Gazprombank (state capital).

Arsenal and Zenit have a common sponsor, which did not prevent the middle peasants from beating St. Petersburg, as they used to beat Spartak. In two years, the budget jumped from 320 million rubles almost four times. Where does the money come from? Alenichev's luggage. And the curators of the club are reliable. It turns out that a number of state-owned companies chipped in. There are 100 million, here 100 million - that's a billion a year.

Wherein about 600 million rubles go to salaries. Money for Arsenal is provided by manufacturers of missile systems and weapons, Rostec, Rosneft, and even Gazprombank, the latter helping Zenit at the same time. Here, there are completely state-owned companies, and structures where 50% and 1 share belong to Russia. Do Arsenal beat back 17 million euros a year on the field? To judge the taxpayers of the region and country, they live for their money.

9th place. "Dynamo"

Budget: 1.26 billion rubles.

Sponsors: VFSO "Dynamo" (public-state association) and VTB Bank (60.9% of the shares are state-owned).

Muscovites were helped to survive by a state-owned bank with less than 40% private equity, which earned $51.6 billion in net profit last year. BUT the club is now owned by the public-state society "Dynamo". But while the court is sorting out their financial affairs, they are trying to get those who used to spend crazy 9 billion rubles a year, managing to squander 70% on salaries. The salary of those same stars that then left for free.

But there were billions before. And now, in order to estimate the Dynamo budget, we need to solve the riddle. It is stated that costs have been reduced by 60% compared to last season in RFPL. At the same time, after the FNL, nothing was increased due to a reduction in spending on flights. At the same time, the club has about twice as much money as the RFPL outsiders - a statement by Strzhalkovsky, the new head of the Dynamo society. In total, we get about 18.6 million euros per year.

But already without external obligations, because in a couple of years, wild debts were paid off - from 120 to 300 million euros, according to various estimates. Only the UEFA auditors counted 164 million, but this was not the whole amount. However, in the summer CEO Dynamo Muravyov boasted that there were no more large loans. But internal debts will appear - for bonuses, for example. Simply put, in the coming years they will live within their means, hoping for an increase in income after the opening of a new arena.

And before that, representatives of VTB helped out. First, they bought a 74.99% stake in FC Dynamo, and last year they transferred them to the VFSO Dynamo for 1 ruble. In addition, the bank will pay 430 million rubles for the rights to name the new arena, and VTB estimated its contribution to the budget for 2017 at about 10 million euros. But it was not specified where they were spent, on a team or distribution of debts? But money is tight, because there were a lot of Pogrebnyakov, and they themselves paid extra to Ionov to leave and not burden the budget.

8th place. "Rostov"

Budget: 1.7 billion rubles.

Sponsor: Rostov region (state budget).

Approximately 400 rubles per inhabitant of the region is received per year. But since Rostov has debts, and strange partings, and bonuses from UEFA, then no one will tell you exactly their budget. Various amounts appeared - from 22 to 30 million euros. Based on Yaroslavna's crying about financial problems, we take into account how lucky the club is with the success of the first team in Europe - they should not disappear.

For example, Rostov received 18.2 million euros from UEFA, at least two-thirds of the annual budget. scored new composition Don't spend, save. They sold the players, again. In a word, this time less investments will be required from the Rostov region, although since none of the Russian billionaires has acquired the Rostov club, it’s better not to stutter about great success yet. As well as about financial stability, because the governors in Russia change at the click of a button.

7th place. "Akhmat"

Budget: 2 billion rubles.

Sponsor: Akhmat Kadyrov Foundation (NGO), Sat&Co Holding (Kazakhstan).

"Terek" for a long time was a state club. Money was allocated to him on the way from Moscow to Grozny from the deceased state office, which was managed by Anatoly Chubais. That enterprise was engaged in energy, but it has not been in nature for almost ten years. Where does the club get the money from then? Now Akhmat lives on donations.

The main sponsor of the Akhmat Kadyrov Foundation is a charitable organization that receives money from private entrepreneurs. Is there money in Akhmat's expenses that people gave from their salaries? unknown, but 30 million euros is a good donation. And the contribution to this amount from the Kazakh brother remains a mystery. But entrepreneur Rakishev is friendly with the honorary president of Akhmat, apparently, he also helps.

6th place. CSKA

Budget: 4.3-4.5 billion rubles.

Sponsors: Rosseti, Aeroflot, Russian Helicopters (state-owned companies with private capital), CROC (IT industry) and EKA (fuel company).

The Army Men receive money, which is constantly in short supply, from both private sponsors and state-owned companies. Giner himself estimates the annual budget at 4.3-4.5 billion rubles. And the club's debts as a result of the construction of the arena, which brings much less profit than planned, were estimated at UEFA at 224 million euros. The situation is not easy, because it is necessary to stay afloat by repaying loans.

So it is understandable why CSKA does not sign contracts even with free agents or those who can be taken from RFPL clubs for little money. Giner said last year that the club was close to breaking even and when you spend zero euros on newbies, it's easier to balance. After all, CSKA does not have royal sponsorship contracts, like the same Zenit. In addition, Muscovites themselves borrowed money for the stadium, they did not receive it for 1 ruble.

Rosseti (60% a state-owned company) gives the club good money - 820 million rubles. Initially promised more, but then changed their minds. Aeroflot and Russian Helicopters (Rostec, only in profile) are also chipping away. It turns out that the state also pays for CSKA's performances in the Champions League? Giner will say that there is only private money, but the companies are not entirely private. Therefore, rumors are spreading about the sale of CSKA to rich private hands. For example, the son of Roman Abramovich.

5th place. "Ruby"

Budget: 4.7 billion rubles.

Sponsor: TAIF (private group of companies).

The name of Rubin's general sponsor stands for "Tatar-American Investment and Finance", and the net annual profit is twenty times higher than the club needs. Passed under the control of TAIF in the summer. Consequently, Berdyev was returned and the budget was revised. Previously, Rubin spent indecently a lot, but now there are financial problems - since Jonatas was sold to Germany.

But even if it has fallen from 100 million euros to 70 million, Rubin has more money than CSKA, and enough to build a team with an eye on a future return to European competition. While they play average, but they are a private club, they do not spend the budget of Tatarstan. They say that 7 billion rubles were thrown into the Gracia project, and the current budget looks more decent. Moreover, it may turn out to be even a little less than 4.7 billion euros. But not much less - salaries in the club are big.

4th place. "Krasnodar"

Budget: 4.7-5 billion rubles.

Sponsors: TS "Magnit" and its suppliers (private companies), title sponsor - "Constell Group".

Everything is simple and transparent here. The budget of FC Krasnodar was not increased this year. And revenue is growing, according to the CEO. Last year, they declared losses of 98.7 million rubles, but at the same time, revenue increased in two years - from 115 million rubles to 3.84 billion. Simply put, the bulls no longer want to deal with UEFA and their strange implementation of the idea of ​​​​financial equality, which is not in sight.

In general, Krasnodar's expenses can be safely called smart and even thrifty. Firstly, Galitsky spends the money earned by his company, which excludes the admission of theft from the state and a strange overstatement of costs. Secondly, 70-80 million euros - this is how various sources estimated the budget of Krasnodar in recent years, it can even be called low for a high-level club. Thirdly, the "bulls" as a club are growing, even if the first team loses.

3rd place. "Locomotive"

Budget: 5.4 billion rubles.

Sponsors: Russian Railways JSC (state-owned company).

Above "Krasnodar" - majors! And the state club. It turns out that each employee of Russian Railways gives 6,467 rubles a year to support Lokomotiv? We hope that the company's employees did not divide the budget by the number of employees. After all, they spend on the club an amount commensurate with half of the net profit of Russian Railways in 2016. Not surprisingly, it is instructed not to increase football expenses, and Herkus began to look for third-party sponsors, which they had not done before.

Lokomotiv's current budget is four-fifths of Lazio's, for example. And Tarasov's salary is higher than that of Immobile. The players of the “railwaymen” have solid salaries - Chorluka, Igor Denisov, Tarasov and Farfan receive a total of much more in a year than SKA-Khabarovsk or Amkar can spend. But Lokomotiv at least successfully played in the Russian Cup. And now he beats the favorites in order to concede to those who are much poorer, like Ufa and Tosno. This is how they live - they earn millions, and spend billions of public money.

2nd place. "Spartacus"

Budget: 8.1 billion rubles.

Sponsors: Lukoil (nominal holder of 61.8% of shares - Bank of New York), IFD Kapital (private investment company).

About five years ago, the head of Lukoil said that foreigners own half of the assets of the Russian company. It turns out that this is an oil “public property”, if it is a national property, then it is American or Swiss? There are enough foreigners on the board of directors, but it’s hard to divide the assets exactly, given the listing on the stock exchange. And nominally, a certain "Bank of New York" held a controlling stake.

Is this the same bank through which 10 billion money of the Russian people was laundered at the turn of the century? There was a big scandal, courts in the USA. But the Russian prosecutors for some reason stopped the case, went to the world. However, this is true - a touch to the portrait, a long history, has nothing to do with Lukoil. The world giant can afford a lot, even sponsor a football club. And Fedun spent crazy money on Spartak, and he has about 10% of Lukoil shares.

Exotic sponsors also help Spartak- a giant of network marketing, or important ones - the investment company Kapital. Fedun recently complained that he was psychologically tired of spending so much money on football. And such an assessment is easy to decipher - IFD "Kapital" was included in the fresh sanctions list. Spartak itself, according to rumors, has long been owned by some offshore company in glorious Cyprus, but any financial problems of a serious sponsor are a nuisance.

Fedun joked that they were rooting for CSKA in Washington, but in fact, the partner of the “red-whites” suffered because of the hotels in the Crimea. It turns out that there are no guarantees that 160 million euros a year will continue to be spent on Spartak? Time will tell but for Lukoil with revenue for the first quarter of this year of 1.4 trillion. rubles such expenses are not unrealistic. Plus, the fortune of Fedun himself, according to Forbes, has increased over the year.

Let Spartak be an extremely stupid project, it's nice that they don't get fed directly from the budget. And to close the annual expenses of the champions of Russia, Lukoil needs to give only 4% of net profit for last year. Muscovites receive a lot of money, but not all funds from one source - Spartak has dozens of sponsors. And the revenue reaches 5 billion rubles. Better than other clubs, which even in theory cannot earn either half a billion or even three hundred million rubles a year.

1 place. "Zenith"

Budget: 10.8 billion rubles.

Sponsors: Gazprom and its subsidiaries are a bank and oil producers (minimum 50% owned by the state).

As soon as Zenit entered into a settlement agreement with UEFA after the fine, the unprofitable club quickly became profitable. A miracle happened - the issued shares scattered like a hot shawarma. And Gazprom Neft unexpectedly wished to give Zenit a mountain of money. In total, the club has three dozen sponsors (even bakers and optics manufacturers), and foreign auditors for 2016 counted income - 196.5 million euros.

Here, Gazprom's money is often under different sauces, but Zenit patrons have to blur the structure of spending on the club. We also remember that they built a stadium for about 45 billion rubles and leased it for 1 ruble for 49 years - so the club does not have huge debts, like CSKA. Although in the structure of income, a measly 5% was mined on match days (now the share will increase), and television rights have been sold to another subsidiary of the sponsor.

Even if you treat the calculations as loyally as possible, at least 200 million euros over 5 years, with otherwise set priorities, could go to the state treasury. If you count disloyally, 760 million euros of public money will run up. Plus, "Krestovsky" is a generous gift from Russia, because it is difficult to call a profitable lease for 1 ruble of an object for 43-45 billion. But now, Zenit, which has become dramatically successful financially, cannot be removed from European competitions for violating UEFA laws.

It is also important to understand - you can always say that the club is spent strictly on the income of private shareholders of the general sponsor, and not on the state's share. Formally, you don't dig. But it was not by chance that UEFA fined Zenit. Until a tidy sum was added from the polluted air due to the issue of shares, the club was unprofitable. And now profitable - blooms and smells. But over the summer they spent 85 million euros on transfers, so it’s not a fact that the budget was not increased from the usual 160 million euros.

How many private and public clubs are in the Premier League?

Only five private clubs, and eleven sit on the neck of the budget or state-owned companies with independent shareholders. And Zenit stands out. In a year it spends 9 times more than Arsenal, and 18 times more than Anji, 27 times more than SKA-Khabarovsk. But with all these teams had problems on the field. And CSKA was often higher than Zenit, although the budget of the army team is twice as modest. At the same time, their terrible spending did not help Spartak, like many others, like Rubin. And if we sum up all the budgets, then on the map of Russia we spread almost 50 billion rubles per season, and there are about 20 billion from the treasury.

But Zenit will not really earn 10 billion rubles without the help of a sponsor. Amkar will not be able to collect at least a tenth of the 870 million rubles. And Lokomotiv, a club on the neck of the state, will not beat back the salaries of the players. RFPL lives for years, wasting the budgets of entire states. But if money does not guarantee the quality of football, why not optimize costs? No one is even looking for financial sense in the existence of RFPL, no plans, no audit. And the league's annual budget is now 13 times lower than that of participating clubs. Spartak spends 8 billion to get a bonus twenty times lower - they live brilliantly!

Table

Russian Championship Youth Championship of Russia

1		Krasnodar	8	15-7	17	2		Zenith	8	10-3	17	3		Rostov	8	14-11	17
4		PFC CSKA	8	10-6	16
5		Lokomotiv M	8	13-8	14	6		Spartak M	8	10-8	14	7		Arsenal T	8	11-10	13	8		Ural	8	14-18	10	9		Ruby	8	5-8	10	10		Ufa	8	10-10	10	11		Dynamo M	8	6-6	9	12		Akhmat	8	5-12	8	13		Wings of Soviets	8	10-11	7	14		Sochi	8	5-10	6	15		Orenburg	8	9-14	5	16		Tambov	8	7-12	5

1		Zenith	8	12-9	18
2		PFC CSKA	8	11-3	17
3		Dynamo M	8	14-4	16	4		Lokomotiv M	8	12-6	16	5		Wings of Soviets	8	21-11	14	6		Ural	8	16-11	14	7		Arsenal T	8	12-9	13	8		Tambov	8	9-5	13	9		Rostov	8	12-17	13	10		Akhmat	8	11-10	10	11		Krasnodar	8	13-10	10	12		Spartak M	8	10-20	7	13		Ruby	8	4-12	7	14		Sochi	8	8-13	5	15		Orenburg	8	6-12	4	16		Ufa	8	3-22	2

Partners

General partner

Public corporation " Russian networks” (JSC Rosseti) is the largest energy company in Russia and the world that provides transmission and distribution of electricity.

The Company's property complex includes stakes in 43 subsidiaries and affiliates, including stakes in 16 interregional and regional grid companies. The controlling shareholder is the state, which owns a share in the authorized capital in the amount of 61.7%.

The length of the Company's transmission lines is 2.3 million km, the transformer capacity of 463,000 substations is 726 gigavolt-amperes. The number of personnel of the Rosseti Group of Companies is 213 thousand highly qualified specialists.

Official Sponsor / Official Air Carrier PFC CSKA

Aeroflot is a company with a 95-year history, the leader of Russian air transport, a member of the SkyTeam global aviation alliance. The total route network of the alliance consists of 1074 points in 177 countries. In 2017, Aeroflot carried 32.8 million people, and including subsidiaries, 50.1 million. Aeroflot Group is among the top 20 global air carriers in terms of the number of passengers carried.

Aeroflot is one of the global industry leaders in terms of quality of passenger service, repeatedly awarded a four-star rating by the British consulting company Skytrax for high quality service. Named the best airline in Eastern Europe six times by the Skytrax World Airline Awards. In 2017, it was awarded the highest five-star rating from the American Aviation Association APEX.

Aeroflot in 2017 was recognized as the strongest brand in Russia and the strongest aviation brand in the world according to the Brand Finance international agency. Aeroflot was also recognized as the best airline in Europe by TripAdvisor, the world's largest travel site, and received the title of Favorite Foreign Airline in China.

In 2017, Aeroflot ranked first in terms of air traffic in the most competitive global civil aviation market – the transit route between Europe and Asia.

The company's fleet is one of the youngest in the world. The fleet of 232 airliners includes aircraft of the Airbus A320, A330, Boeing 737, Boeing 777 and Sukhoi Superjet 100 families. leasing of 50 new-generation Russian passenger aircraft MS-21-300.

Aeroflot is based at Sheremetyevo Airport. In Russia, the airline has 4 branches: in St. Petersburg, Kaliningrad, Perm and Vladivostok.

Aeroflot has the largest Flight Control Center in Eastern Europe. Created a high-tech Situation Center and put into operation a Hub Control Center, unique for Russia, to coordinate the provision of connections for transit passengers and baggage and manage the turnover of aircraft at Sheremetyevo Base Airport.

Aeroflot complies with the highest international safety standards. In 2017, as a result of recertification audits, it once again successfully confirmed compliance with the standards International Association air transport (IOSA - IATA Operational Safety Audit) and ground handling operational safety ISAGO (IATA Safety Audit for Ground Operations). The integrated quality management system is certified according to ISO 9001:2015 and ISO 14001:2004.

Official Sponsor

OOO"Hyundai Motor CIS"
https://www.hyundai.ru/

The Hyundai Motor CIS company, established in 2007 and becoming the exclusive distributor of Hyundai cars in the territory Russian Federation, has one of the largest dealer networks in Russia, with 186 dealer centers throughout the country.

In 2010, Hyundai Motor opened a full-cycle plant in St. Petersburg and introduced its first Russian model, the Hyundai Solaris. The second generation of the model was presented at Russian market in February 2017.

In July 2016, the company presented the Hyundai Creta compact crossover, which has been the undisputed leader in the SUV segment since the first months of sales.

Since its founding, Hyundai Motor CIS has increased sales from 80,000 to 170,000 vehicles per year. In 2018, this figure was 178,269 units. The lineup The company has 8 models.

The company actively participates in the life of Russian society by implementing various social projects.

Official Sponsor

EKA Fuel Company is the largest independent operator in the regional oil products market. In the oil business since 1997, the company has gained credibility among partners and wholesalers and enjoys well-deserved respect from its individual and corporate clients.

• 90 gas stations, with a share of about 15% of the fuel sold in the Moscow regional market;
• High level service, quality of fuel and related services of filling stations;
• Fuel coupons and cards for private and corporate clients;
• Own fuel trucks for fuel transportation;
• Wholesale of fuel at competitive prices and prompt delivery throughout Russia.

Official Sponsor

BETCITY is one of the leaders in the betting business, in particular, in 2018, the company, the only bookmaker, was included in the list of Top 500 Largest Russian Companies according to RBC. Reviewers point out the advantages of a wide line with unique events, high-quality work with clients, successful marketing campaigns and generally characterize BETCITY as a reliable and reputable company.

In 2019, the company received awards in the nominations "Best Betting Company" and "Best Online Bookmaker" according to Login Casino, "Best Customer Service" according to BR Awards 2019, and "Best Betting Line" according to Russian Gaming Week 2019.

Since 2017, BC has been an official partner of PFC CSKA, one of the leading football clubs in the country.

In addition to its main activities, BETCITY is actively involved in supporting children's sports sections and schools, as well as doing charity work in orphanages and boarding schools.

In modern football, each football club has its own sponsors who show off on the uniforms of the players during matches. This article is about the title sponsors of popular teams.

Title sponsors of football clubs

Today one of the most popular clubs in the world is Barcelona. The Catalans played for a long time without a title sponsor on shirts, which they were very proud of. But, apparently, large-scale spending forced the team's management to change their mind. Now the inscription flaunts on the front of the Barcelona uniform Qatar Airways. For the right to appear on the shirts of the Catalan club, a company from Qatar transferred 65 million euros to the team's treasury in one season.

Manchester United Back in 2012, he signed a contract with General Motors. An American car manufacturer donates approximately $80 million annually to the club's account for the fact that the team's football players wear the logo on their jerseys. Chevrolet.

RealMadrid, the main rival of Barcelona in Spain, just like the Catalans, signed a contract with an Arab air carrier. Since 2013, the Fly Emirates inscription has been placed on the "creamy" T-shirts. The contract is valid until 2018.

Despite the fact that for almost 15 years the team's jerseys have changed logos, main club Bundesliga Munich Bavaria since 2002 maintains a trusting relationship with the company Deutsche Telekom AG. For the right to place its name, the latter annually transfers 30 million euros.

Company Fly Emirates does not limit itself only to Real Madrid. The Arab company has two contracts concluded with the London Arsenal and Milan. Moreover, in the first case, we are also talking about the stadium. Arsenal perform at the arena called Fly Emirates. The airline transfers 30 million euros per season to the British and Italians. True, things are not so smooth with Milan: Emirates may revise the terms of the contract.

Another club from London Chelsea, signed a contract with a Japanese company last year Yokohama. The tire manufacturer undertakes to transfer up to 40 million euros to the team's treasury every season.

juventus also last year signed a sponsorship contract with the company Jeep. By the way, both the Turin club and the auto concern belong to the Agnelli family (in the case of the automaker through Fiat). Jeep pledged to transfer 35 million euros per season over three years.

The last club on this list will be Liverpool. The team from the city of the same name performed with the Carlsberg logo for many years, but since 2010 the company has become the title sponsor Standard Chartered. The deal was the most expensive in the history of Liverpool.

This is how the table of title sponsors of popular football clubs looks like. And the amount of their deductions to the club.